Brand Tone

Friendly, Approachable, Aspiring, Passionate, Customer-Focused

Brand Values

• •Customer Satisfaction
• •Uniqueness
• •Empowerment/Confidence
• •Passion for Fashion
• •Hard Work and Inspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., friendly, empowering, chic), core vocabulary, and "do's and don'ts" for communication. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and style to resonate with your target customer (e.g., women seeking confidence and unique fashion).
• •Tell Your Story Consistently: Weave in the brand's origin story (founded by sisters, passion for fashion, desire to empower women) across different platforms and communications to build connection and reinforce values.
• •Focus on "Her": Frame product descriptions and marketing messages around how the customer will feel and benefit (e.g., "feel confident," "express your uniqueness," "simplify your style").
• •Review and Refine: Regularly review all copy (website, product descriptions, emails, any future social media) to ensure it aligns with the established brand tone and values. Get feedback and be willing to adjust as the brand evolves.

Social Perception

Target audience interested in trendy, feminine, and accessible fashion. The brand name itself, "Stella Marie," is shared by various other entities, which could lead to brand dilution or confusion if a strong, unique marketing push isn't made. The older fashion line "Stella Marie" from the 1990s had a focus on unique, retro-inspired clothing.

Copy Examples

• •Headline: Feel Beautiful, Inside & Out. Body: At Stella Marie Collection, we believe fashion is more than just clothes – it's a way to express your unique sparkle. Discover pieces designed by sisters, for sisters, to help you shine with confidence.
• •Headline: Your Go-To for Uniquely You Fashion. Body: Tired of the same old styles? Stella Marie Collection brings you handpicked and passionately curated fashion that stands out. Dependable quality, exceptional service, and your new favorite outfit await!
• •Headline: From Our Passion to Your Wardrobe. Body: Founded by two sisters with a dream to make every woman feel amazing, Stella Marie Collection is your source for fashion that inspires. Let us help you find the perfect look to conquer your day with style and grace.
• •Headline: Unlock Your Confidence, One Outfit at a Time. Body: We're more than a store; we're your partners in style. Stella Marie Collection is dedicated to bringing you unique fashion pieces that make you feel effortlessly beautiful and empowered. Explore the collection!
• •Headline: The Stella Marie Promise: Fashion You'll Love, Service You Can Trust. Body: Discover a shopping experience built on passion, uniqueness, and a commitment to you. From the latest trends to timeless staples, find it all at Stella Marie Collection – where style meets heart.