Brand Tone

Educational & Informative, Passionate & Enthusiastic, Authentic & Traditional, Cultured & Sophisticated (yet Accessible), Community-Focused

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality
• •Education & Cultural Exchange
• •Passion
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Educational, Passionate, Authentic, Cultured yet Accessible, Community-Focused) with examples of do's and don'ts. This ensures anyone writing copy understands the nuances.
• •Prioritize Storytelling: Weave the narrative of Georgia's 8,000-year winemaking history, the unique Qvevri method, and the stories of the specific wineries or grape varietals into product descriptions, social media posts, and email marketing.
• •Educate, Don't Just Sell: Frame copy around sharing knowledge and insights into Georgian wine and culture. This reinforces the brand's value as an expert and cultural ambassador, going beyond a simple transactional relationship.
• •Use Authentic and Evocative Language: Employ words that reflect tradition, craftsmanship, passion, and the unique sensory experiences of Georgian wines. Avoid overly technical jargon unless explained, ensuring accessibility.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email newsletters, event descriptions, and any advertising materials is harmonious. Regular review of content across platforms can help maintain this consistency.

Social Perception

As Specialists/Experts, Cultural Ambassadors, Providers of Unique Experiences, Trustworthy

Copy Examples

• •Headline: Discover 8,000 Years of Winemaking in Every Bottle. Body: Journey with MyGeoWines to the cradle of viticulture. Explore our curated selection of authentic Georgian Qvevri wines and taste a tradition perfected over millennia. Unearth the ancient secrets of Saperavi and Rkatsiteli. Call to Action: Explore Our Collection.
• •Headline: More Than Wine, It's a Cultural Experience. Body: Join our exclusive MyGeoWines tasting workshop and immerse yourself in the rich history and vibrant traditions of Georgia. Led by our passionate expert, May Wong, you'll not only savor unique natural wines but also connect with an ancient heritage. Call to Action: Book Your Workshop Seat.
• •Headline: The Authentic Taste of Georgia, Delivered to Hong Kong. Body: At MyGeoWines, we are dedicated to bringing you the true essence of Georgian winemaking. From the sun-drenched vineyards to your table, experience the passion and quality in every handcrafted bottle. Call to Action: Shop Georgian Wines Now.
• •Headline: Why Natural Georgian Wine? Uncork the Difference. Body: Curious about natural wines? Georgia's ancient Qvevri method is a testament to winemaking in its purest form. Learn with MyGeoWines about minimal intervention, unique amber wines, and the vibrant flavors that result. Call to Action: Learn More About Qvevri.
• •Headline: Join the MyGeoWines Family: A Toast to Tradition & Friendship. Body: Become part of a growing community that celebrates the unique heritage of Georgian wine. Follow us on social media for the latest arrivals, event invitations, and stories from the heart of Georgia. Call to Action: Follow @geowinesancient and @georgianwinehk.