Brand Tone

Energetic, Enthusiastic, Authentic, Passionate about music, Playful

Brand Values

• •Authenticity
• •Passion for Music
• •Community
• •Discovery
• •Energy

Best Practices

• •Use music-related terminology and metaphors.
• •Maintain a youthful and energetic voice.
• •Incorporate humor and wit where appropriate.
• •Focus on the emotional connection to music.
• •Keep the language accessible and avoid jargon.

Social Perception

Cool, Trendy, Approachable, Community-focused, Expert curators of great music

Copy Examples

• •"Spin City Records: Where the beats are fresh and the vinyl's always spinning!"
• •"Get your groove on with our latest releases. Guaranteed to make you move!"
• •"We're not just a record store, we're a community of music lovers. Join the Spin City family!"
• •"Life's too short for boring music. Let Spin City Records be your soundtrack to awesome!"
• •"Dig into our crates and discover your next favorite artist. The hunt is half the fun!"