Brand Tone

Professional and Direct, Product-Focused, Reliable and Service-Oriented, Understated

Brand Values

• •Customization
• •Quality
• •Partnership/Client Focus
• •Specialization
• •Norwegian Identity/Local Service

Best Practices

• •Focus on Clarity and Information: Prioritize clear, concise language that directly informs the customer about the product, its benefits, and customization options. Avoid jargon or overly elaborate phrasing.
• •Highlight Customization and Quality: Consistently weave in the value proposition of custom design and high-quality materials/production in product descriptions, social media posts, and advertisements.
• •Maintain a Professional and Service-Oriented Voice: Even in social media, ensure the tone remains professional and helpful. Frame communication around meeting client needs and delivering satisfactory products.
• •Showcase Client Success (with permission): Continue using examples of completed work (like on Facebook) as testimonials. The copy accompanying these should be respectful of the client and highlight the product's role in their event or organization.
• •Be Direct in Calls to Action: Use clear and unambiguous calls to action, such as "Request a Quote," "Contact Us for Details," "View Our Products," guiding potential customers to the next step in the ordering process.

Social Perception

Specialized, reliable supplier of custom promotional and event products within Norway. Clients (Organizations/Events) likely perceive SW Bånd & Produkter as a go-to provider for necessary event or branding materials like wristbands and lanyards. The repeat business implied by showcasing different client orders suggests satisfaction. The perception is more of a supplier than a highly interactive "social" brand.

Copy Examples

• •Headline: Custom Silicone Wristbands: Durable, Visible, and Designed for You. Body: SW Bånd & Produkter delivers high-quality silicone wristbands, expertly printed or debossed with your logo or message. Perfect for events, awareness campaigns, or team identification. Request your quote today.
• •Headline: Your Event, Your Brand: Custom Festival Wristbands. Body: Secure and stylize your festival or event with our woven or fabric wristbands. We offer a range of colors and detailed customization to perfectly match your branding. See our portfolio at swbandproducts.com.
• •Headline: Professional Lanyards for Your Team or Conference. Body: Equip your staff or attendees with premium lanyards featuring your organization's branding. SW Bånd & Produkter offers various materials and printing options for a professional and lasting impression.
• •Headline: Quality Medals to Celebrate Achievement. Body: Commemorate success with custom-designed medals from SW Bånd & Produkter. Ideal for sports events, competitions, or corporate recognition. We ensure high-quality production tailored to your specifications.
• •Headline: Need Custom Promotional Items? We Deliver. Body: From keychains to Tyvek wristbands, SW Bånd & Produkter is your Norwegian partner for customized promotional products. We focus on quality and reliable delivery for your unique needs. Contact us to discuss your project.