Brand Tone

Elegant & Sophisticated, Craftsmanship-focused, Confident & Assuring, Aspirational

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Customer Satisfaction
• •Passion for Leatherwork
• •Value (Quality at an affordable price)

Best Practices

• •Develop a Core Lexicon: Use words and phrases like 'craftsmanship,' 'elegance,' 'premium,' 'timeless,' 'sophisticated,' and 'meticulously crafted.' Avoid overly casual slang or terms like 'cheap' or 'basic' unless used strategically for contrast.
• •Emphasize Heritage and Process: Consistently highlight details about leather quality, handcrafted elements, and the care taken in production to reinforce the value of craftsmanship.
• •Focus on 'Elevating' the Customer: Frame product benefits around enhancing the customer's style, confidence, and experience, rather than just functional aspects.
• •Maintain a Confident and Assuring Tone: Speak with authority on style and quality, positioning the brand as a trusted expert.
• •Showcase Versatility: Highlight how products can be worn for various occasions, balancing formal and casual aspects, while maintaining an aspirational feel.

Social Perception

Perceived as a provider of high-quality, stylish, and comfortable men's footwear, particularly leather shoes. Aims for a premium image, but needs to ensure consistent product quality and responsive customer service to avoid negative reviews.

Copy Examples

• •The Feetique Oxford: A testament to traditional shoemaking, rendered in premium full-grain leather for a look that commands respect and a feel that defines luxury.
• •Elevate your every stride with Feetique.
• •Invest in quality, invest in Feetique. Discover your perfect pair today.
• •Experience the timeless elegance of handcrafted leather. #FeetiqueFootwear #MensLuxury #LeatherCraftsmanship
• •Meticulously crafted for the discerning gentleman, Feetique loafers seamlessly blend classic style with contemporary design.