Brand Tone

Practical and Solution-Oriented, Enthusiastic and Positive, Direct and Informative, Aspirational

Brand Values

• •Innovation
• •Functionality and Practicality
• •Customer Satisfaction
• •Quality
• •Organization
• •Trust

Best Practices

• •Show, Don't Just Tell (especially on visual platforms): Use high-quality images and videos (like their TikToks
• •Ensure product descriptions clearly highlight the problem the product solves and how it improves daily life.
• •Continue showcasing positive customer reviews prominently on the website.
• •Maintain consistent visual branding across all platforms (website, TikTok, YouTube).
• •Use enthusiastic and positive language to describe products and their benefits.

Social Perception

A legitimate and trustworthy business that offers innovative, functional, and high-quality products focused on improving customer's daily life and home.

Copy Examples

• •Os produtos mais inovadores você só encontra aqui na >> smartmarques.com <
• •Sensacional
• •Transforme
• •Revolucionar
• •Sinceramente me surpreendi com a qualidade do produto, estou bem satisfeita com minha aquisição.