Brand Tone

Playful, humorous, and slightly irreverent, with a focus on highlighting the unique and quirky nature of the products.

Brand Values

• •Humor
• •Uniqueness
• •Joy
• •Creativity
• •Originality

Best Practices

• •Use puns and wordplay to highlight the quirky nature of the products.
• •Incorporate humor and wit to engage the audience.
• •Maintain a positive and upbeat attitude in all communications.
• •Use storytelling to create an emotional connection with customers.
• •Encourage user-generated content and interactions to build a community.

Social Perception

A brand that is seen as fun, unique, and not afraid to be different. Customers should perceive it as a place to find unusual and entertaining gifts that bring joy and laughter.

Copy Examples

• •"We're not saying our products are weird, but they're definitely not boring!"
• •"Warning: May cause uncontrollable laughter and spontaneous shopping sprees."
• •"Get your dose of daily quirk with our hand-picked selection of goodies."
• •"Life's too short for ordinary. Embrace the extraordinary with our collection of oddities."
• •"We're serious about fun. Get your giggle on with our quirky finds!"