Brand Tone

Personal & Approachable, Craftsman-like & Quality-Focused, Helpful & Customer-Centric, Proudly Midwestern, Appreciative & Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Personalization & Customization
• •Customer Satisfaction
• •Creativity & Innovation
• •Family & Small Business Ethos
• •Community Support & Patriotism
• •Trustworthiness & Reliability

Best Practices

• •Maintain a personal and approachable tone by using 'we' and directly addressing the customer.
• •Emphasize the handcrafted and quality-focused aspect in descriptions and communications.
• •Show appreciation for the community by highlighting initiatives like the GovX ID discount.
• •Use storytelling to connect with customers on an emotional level.
• •Ensure all communication reflects trustworthiness and reliability.

Social Perception

Viewed as a Creator of Meaningful Products, Reliable and Quality-Oriented

Copy Examples

• •"Let us help you create something truly unforgettable."
• •"Every project we complete is designed to tell a story—your story."
• •"Exceptional customer service, precise customization, and products crafted to your exact needs."
• •"Shaping Light Into Art."
• •"We take pride in creating high-quality, unique items."