Brand Tone

Emerging, enthusiastic, and community-focused, with a touch of artisanal flair.

Brand Values

• •Creativity
• •Community
• •Quality
• •Inspiration
• •Accessibility

Best Practices

• •Maintain consistent brand name usage (Craft Guru, Craftguru, Craftguru24) to avoid confusion.
• •Focus on building positive reviews and testimonials to establish credibility, especially on Etsy.
• •Clearly differentiate the brand from other entities with similar names through unique content and messaging.
• •Leverage active social media presence (Facebook and Instagram) to engage with potential customers and showcase products.
• •Highlight the quality and service aspects mentioned in reviews of similar entities (craftguru.co.uk) to build trust.

Social Perception

A developing brand with potential for growth, currently establishing its online presence and reputation within the crafting community.

Copy Examples

• •"Unleash your inner artist with Craft Guru! Discover unique supplies and inspiration for your next masterpiece."
• •"Join the Craft Guru family! Share your creations and connect with fellow crafters."
• •"Just added to our Etsy shop: Hand-picked materials for your most inspired projects. Shop Craftguru24 today!"
• •"Behind the scenes at Craft Guru: We're passionate about sourcing the best quality supplies for your crafting journey."
• •"New tutorial alert! Learn how to create stunning [specific craft item] with Craft Guru's easy-to-follow guide."