Brand Tone

Authentic & Passionate, Premium & Quality-Focused, Informative & Educational, Customer-Centric & Service-Oriented

Brand Values

• •Authenticity: Providing genuine Spanish delicacies, especially Iberian ham, sourced directly from Spain.
• •Quality: Offering the highest standard of products, emphasizing aspects like acorn-fed pigs, expert carving, and freshness.
• •Customer Satisfaction: Ensuring a positive customer experience through reliable shipping, fresh products, and responsive service.
• •Tradition & Heritage: Celebrating and sharing the rich culinary traditions of Spain.
• •Accessibility: Making these gourmet products available to a wider audience in the U.S. through online sales and efficient delivery.

Best Practices

• •Use Premium & Evocative Language: Consistently employ words that convey quality, luxury, and sensory experience, such as "exquisite," "finest," "premium," "gourmet," "melt-in-your-mouth," "rich nutty flavor," "savory."
• •Educate and Inform Subtly: Weave in details about the product's unique qualities (e.g., acorn-fed, curing time, breed specifics) to reinforce its value and your expertise without being overly technical in every piece of copy.
• •Show confidence in the quality and the experience you are offering to the customer.
• •Prioritize Customer Experience and Trust: Reiterate commitments to freshness, quality shipping (e.g., "carved same day of shipping," "vacuum-sealed"), and customer satisfaction to build trust and reinforce a service-oriented aspect of the brand.
• •Maintain a tone that reflects authenticity, passion, and a focus on premium quality in all communications.

Social Perception

Positive for Product Quality & Freshness, Appreciation for Authenticity, Seen as a Gourmet/Luxury Item, Reliable Service

Copy Examples

• •Shipped fresh, direct to you.
• •Indulge in the melt-in-your-mouth texture and rich, nutty notes of premium Iberian ham, delivered with the care and speed your gourmet experience deserves.
• •Quality and authenticity, guaranteed.
• •Your satisfaction is our journey.
• •Savor the tradition.