Brand Tone

Advocacy-driven, Urgent, Storytelling-focused, Hopeful, Inspirational, Direct, and Sincere. Engaging and Community-oriented (on social media)

Brand Values

• •Compassion: A profound empathy for cats and a desire to alleviate their suffering.
• •Anti-Cruelty: A firm stand against the mistreatment and neglect of animals, particularly cats.
• •Awareness & Education: Using photography and stories to enlighten the public about the lives of cats and the importance of kindness towards them.
• •Action & Impact: Encouraging tangible actions (e.g., purchases, spreading the word) to support the mission and create a better world for cats.
• •Respect for Life: Valuing every cat's life and their right to dignity.
• •Resilience & Beauty: Celebrating the inherent beauty and spirit of cats, even in the face of adversity.

Best Practices

• •Use "Weapon of Choice" Metaphor Carefully: Be mindful when referring to the camera as a "weapon" against cruelty.
• •Maintain a Balance of Urgency and Hope: Highlight animal cruelty, but instill hope that change is possible.
• •Founder's Voice as a Guiding Star: Emphasize Tanjim Chowdhury's personal commitment.
• •Showcase the resilience and beauty of cats alongside the problem of animal cruelty.
• •Encourage tangible actions that supporters can take to help the mission.

Social Perception

Advocate for the Voiceless, Artistic & Purposeful, Heartfelt & Genuine, Inspirational & Motivating, Community Builder

Copy Examples

• •'Mission 1001 Cats: Vol I' brings you face-to-face with the hidden lives, the silent struggles, and the incredible spirit of cats around the world.
• •Be the warmth in a cold world.
• •One thousand and one cats.
• •Individual stories are powerful.
• •Join the mission to end cruelty against cats. Every purchase supports our work to create a better world for them.