Brand Tone

Authentic & Traditional, Warm & Welcoming, Passionate & Evocative, Quality-Conscious, Appreciative

Brand Values

• •Authenticity
• •Hospitality
• •Quality
• •Heritage
• •Community
• •Customer Satisfaction

Best Practices

• •Emphasize Authenticity Consistently: Always highlight the traditional recipes, genuine Middle Eastern/Lebanese roots, and the use of authentic ingredients in all communications – from menu descriptions to social media posts.
• •Use Warm and Inviting Language: Employ words and phrases that convey hospitality, friendliness, and a welcoming atmosphere. Terms like "welcome," "gather," "share," "our family," and "cozy" can reinforce this.
• •Incorporate Sensory Descriptions: When describing food, use vivid and evocative language that appeals to the senses (taste, smell, sight). Words like "fragrant," "sizzling," "tender," "vibrant," and "rich" can make the copy more enticing.
• •Share Stories and Heritage: Weave in elements of the brand's story, the cultural significance of dishes, or the passion behind the cuisine. This adds depth and reinforces the value of heritage.
• •Engage Genuinely with the Community: Respond to reviews (both positive and negative) and social media comments in a friendly, appreciative, and helpful manner. This humanizes the brand and reinforces its welcoming nature.

Social Perception

Positive Reputation, Authentic Destination, Good Food & Service, Pleasant Ambiance, Value for Experience

Copy Examples

• •Headline: Taste the Heart of Lebanon, Right Here in Singapore. Body: Escape to a world of rich flavors and warm hospitality. At Tarboush, every dish is a celebration of authentic Lebanese tradition, crafted with the freshest ingredients and a passion for genuine taste. Book your culinary journey today! (Reflects: Authentic, Traditional, Passionate, Welcoming)
• •Social Media Post (with an image of a mezze platter): Gather your loved ones and share the joy of a true Lebanese feast! Our vibrant mezze platters are perfect for creating memories, one delicious bite at a time. What’s your favorite Tarboush mezze? #TarboushSG #LebaneseFood #SingaporeEats #MezzeMagic #AuthenticFlavors (Reflects: Welcoming, Authentic, Community, Engaging)
• •Promotion Announcement: Headline: Your Mid-Week Souk Escape! Body: Brighten your week with the exotic tastes of the Middle East. Enjoy 15% off all kebabs every Wednesday at Tarboush. Let our authentic spices and tender grills transport you. Reserve your table now! (Reflects: Evocative, Quality-Conscious, Promotional)
• •"About Us" Snippet for a Brochure: More than just a restaurant, Tarboush is a homage to our Lebanese roots. We pour our heritage and heart into every recipe, ensuring an authentic experience that feels like a warm welcome home. Discover the soul of Middle Eastern cuisine with us. (Reflects: Authentic, Heritage, Passionate, Welcoming)
• •Email Subject Line for a Newsletter: Experience the Magic of a Tarboush Evening ✨ Email Body Snippet: Dear [Customer Name], Craving the genuine taste of Lebanon? From our sizzling grills to our fragrant stews, let Tarboush whisk you away on an unforgettable culinary adventure. View our latest menu additions and book your next escape. (Reflects: Evocative, Authentic, Welcoming)