Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Personal & Relatable, Community-Oriented, Knowledgeable & Helpful

Brand Values

• •Creativity & Artistry
• •Quality
• •Customer Focus & Service
• •Community & Connection
• •Passion & Dedication
• •Heritage & Storytelling (implied)

Best Practices

• •Always Infuse Passion: Let genuine enthusiasm for quilting shine through in every piece of content. Use words that convey excitement and love for the craft.
• •Speak Like a Friend: Adopt a warm, approachable, and conversational tone. Avoid overly formal or technical jargon unless explaining a specific technique in a tutorial.
• •Share the \"Why\": Connect with the audience on a personal level by sharing the story and passion behind the brand, just as Jessi does in her \"My Story\" section. This builds trust and relatability.
• •Foster Community: Encourage interaction, ask questions, and feature customer creations (with permission). Use inclusive language that makes everyone feel welcome, regardless of skill level.
• •Be Genuinely Helpful: Provide real value to the audience through tips, tutorials, and clear information about products and services. This positions the brand as a knowledgeable and supportive resource.

Social Perception

Trusted Local Business, Expert & Passionate Owner, High-Quality Provider, Welcoming & Inclusive, Engaging Online Presence

Copy Examples

• •Hello Sunshine! ☀️ Our latest fabric collection has just bloomed in-store and online! Imagine the cozy quilts and vibrant projects you can create with these beauties. Jessi handpicked these with love, picturing all your amazing creations. Come find your next inspiration at Stitched by Jessi Rose – where every stitch tells a story! #StitchedByJessiRose #NewCollection #QuiltingLove #FabricHeaven #NebraskaQuilts
• •From Our Hands to Your Heart. Discover a world of color, texture, and endless creativity at Stitched by Jessi Rose. Quality fabrics, expert longarm services, and a community that shares your passion. Let's quilt your story together.
• •Quick tip Tuesday! Jessi's here showing you a neat little trick for perfect points every time! 😉 What quilting hacks do you swear by? Share in the comments! Full tutorial coming soon to our YouTube! #QuiltTips #StitchedByJessiRose #QuiltingHacks #LearnToQuilt #CommunityLove
• •Unleash your inner artist! 🎨 Join Jessi for our 'Beginner's Bliss' quilting workshop on [Date]! We'll walk you through every step, share some laughs, and you'll leave with a beautiful piece you created. Spaces are limited because we love giving everyone personal attention! Sign up today and let's make something beautiful together. [Link to sign up]
• •Wrap yourself in the warmth of the 'Prairie Sunset' collection. These rich, earthy tones and delicate florals were inspired by our stunning Nebraska horizons – perfect for that heirloom quilt you've been dreaming of. Soft to the touch and a dream to stitch, this 100% cotton fabric is waiting to become part of your next masterpiece. Crafted with care, chosen with passion by Jessi.