Brand Tone

Artistic & Creative

Brand Values

• •Craftsmanship/Handmade Quality
• •Originality & Uniqueness
• •Italian Design
• •Artistry
• •Creative Community Engagement

Best Practices

• •Show glimpses of the creative process to build trust and reinforce the value of craftsmanship.
• •Use hashtags related to art, design, and handmade items to connect with a relevant audience.
• •Highlight the 'Italian Style' aspect to emphasize the brand's heritage and design aesthetic.
• •Showcase the originality and uniqueness of the swimwear designs in all communications.
• •Engage with the creative community by featuring artists or collaborations on social media.

Social Perception

A brand known for artistic, high-quality, handmade swimwear with a unique Italian design aesthetic, appreciated by a creative and fashion-forward community.

Copy Examples

• •Each piece is a canvas, hand-crafted with passion and inspired by Italian artistry. #handmade #arte #creazioni
• •Dive into summer with our unique swimwear designs, where art meets the sea. #SwimwearDesign #ItalianStyle #UniqueFashion
• •From sketch to stitch, witness the artistry behind our swimwear collection. Explore the craftsmanship. #instaart #instaartist
• •Express your individuality with our original swimwear designs. Stand out this summer! #original #instasummer
• •Celebrating creativity and craftsmanship, one swimsuit at a time. Join our artistic journey. #illustration #creativecommunity