Brand Tone

Knowledgeable, friendly, and community-focused

Brand Values

• •Quality
• •Customer Service & Support
• •Community
• •Knowledge
• •Reliability

Best Practices

• •Maintain a knowledgeable and informative tone by providing detailed product descriptions and care tips.
• •Emphasize the local and community-oriented aspect by using inclusive language and highlighting local events or promotions.
• •Focus on quality and reliability by showcasing premium products and healthy livestock.
• •Encourage customer interaction and feedback to foster a friendly and supportive community.
• •Use clear and concise language to make information accessible to both novice and experienced aquarists.

Social Perception

A trusted local resource known for quality products, knowledgeable staff, and friendly customer service, deeply rooted in the Elko, Nevada community.

Copy Examples

• •"Discover premium supplies tailored for Reef, Saltwater, and Freshwater Aquariums at Ruby Mountain Aquarium Supply!"
• •"Quality Fish, Aquariums, & Supplies – Your one-stop shop for all your aquatic needs in Elko, Nevada!"
• •"Got questions about setting up your new aquarium? Our knowledgeable staff is here to help! Visit us at 1326 Idaho St, Elko."
• •"Featured Product: [Product Name] – Perfect for [Specific Aquarium Type]. Check it out and more in-store or online!"
• •"Join our Rewards program and earn points with every purchase! Thank you for supporting your local fish store!"