Brand Tone

Celebratory, Personal, Quality-Conscious

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Joy & Satisfaction
• •Ease & Convenience
• •Passion for Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Celebratory, Heartfelt, Playful, Professional), including do's and don'ts for language and style.
• •Always Prioritize the "Why": Connect product features to the emotional benefit for the customer – celebrating milestones, creating joy, simplifying planning. For example, instead of just "Thick paper," say "Luxuriously thick paper that feels special in their hands."
• •Use Evocative Language: Employ words that convey excitement, warmth, and care (e.g., "magical," "cherished," "delightful," "heartfelt," "unforgettable").
• •Maintain a Positive and Encouraging Stance: Frame copy to be uplifting and supportive, especially when addressing the stress or effort involved in event planning. Highlight how your products make things easier and more beautiful.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious and reinforces the same brand personality. Regularly review content to check for consistency.

Social Perception

Positive Customer Experiences, Reliable & Efficient, Focus on Celebrations, French Origin

Copy Examples

• •Sparkle and shine! ✨ Make their next birthday unforgettable with our brand new [Theme Name] personalized invitations. Crafted with love and the finest paper, because every detail counts for their special day. Design yours in minutes!
• •Welcome your little star in style! 🌟 Our personalized birth posters capture every precious detail with beautiful, quality printing. A heartfelt keepsake designed by you, cherished forever.
• •Let's make memories! 🎉 Planning a [Season/Holiday] celebration? Get 15% off all personalized stationery and let us add a touch of Papettelie magic to your event. Because every party deserves to be perfect.
• •Look at this incredible [Event Type] setup featuring our [Product Name]! 😍 We're so thrilled to see our creations bringing so much joy. Thank you, [Customer Name], for sharing this special moment! #PapettelieCelebrations #PersonalizedJoy
• •At Papettelie, we believe every celebration is a masterpiece waiting to happen. Driven by a passion for design and a love for those perfect little details, we pour our hearts into creating personalized stationery that makes your special moments truly shine. From our studio in the South of France to your home, with love.