Brand Tone

Nostalgic, Cool & Understated, Authentic, Slightly Edgy/Street, Approachable

Brand Values

• •Nostalgia & Heritage
• •Quality & Style
• •Individuality & Self-Expression
• •Community
• •Passion

Best Practices

• •Incorporate slang (judiciously), references to 90s music, movies, pop culture, and events where appropriate and authentic.
• •Reflect the understated, effortlessly cool vibe. Avoid overly lengthy descriptions or overtly salesy language.
• •Sell not just clothes, but the feeling of the 90s – the freedom, the attitude, the aesthetic. Use evocative language.
• •Ensure the copy on social media and the website aligns with the visual style. If the visuals are retro and slightly gritty, the copy shouldn't be overly polished or corporate.
• •When interacting with comments or writing captions that invite engagement, maintain the genuine, passionate tone. Show that there are real people who love the era behind the brand.

Social Perception

Positively Niche, Authentic Throwback, Stylish & Unique, Community-Oriented (within its niche), Visually Appealing

Copy Examples

• •Image: Model wearing a new 90s-inspired t-shirt. Copy: Rewind the style. The 'Tape Deck' tee just dropped. All the vibes from '93, fresh for today. Link in bio. #1993Apparel #90sStreetwear #VintageVibes
• •Copy: It wasn't just a decade, it was a feeling. 1993 Apparel was born from a love for the beats, the styles, and the unshakeable attitude of the 90s. We craft pieces that carry that spirit forward. From 1993, with love.
• •Subject: That 90s Flow You've Been Missing...
• •Image: Two different colorways of a hoodie. Poll: Which classic hits harder? [Option A] or [Option B] Text Overlay: 90s essentials. Your call.
• •Image: Flat lay of a cap, cassette tape, and an old gaming controller. Copy: Essentials. Some things just never fade. What's your go-to 90s throwback? #1993Apparel #FromThe90sWithLove #RetroStyle