Brand Tone

Youthful, Trendy, Confident, Edgy, Quality-Conscious, Direct & Informative

Brand Values

• •Quality
• •Contemporary Fashion
• •Youthfulness
• •Confidence
• •Transparency

Best Practices

• •Maintain a consistent youthful and trendy tone across all platforms.
• •Emphasize the high quality of materials and construction in product descriptions.
• •Use confident and slightly edgy language in marketing materials.
• •Provide clear and informative product details to build trust.
• •Engage with customers on social media using relevant hashtags and trends.

Social Perception

The brand is perceived as current, stylish, and aligned with streetwear trends, while also maintaining a sense of professionalism and trustworthiness through its website and clear product information.

Copy Examples

• •"The Ultimate Baddie Velvet Shorts - Get ready to turn heads!"
• •"Baby Girl Tee - Your new everyday essential."
• •"Lost Garden Collection - Embrace your inner rebel with our latest drop."
• •"Premium Fabric, Altíssima Qualidade - Experience the difference."
• •"100% Algodão - Comfort and style, made to last."