Brand Tone

Authentic & Heritage-Focused, Understated Cool & Subculture Savvy, Straightforward & Product-Centric, Slightly Niche & Passionate, Geographically Rooted

Brand Values

• •Quality & Durability
• •Authenticity
• •Timeless Style
• •Cultural Heritage (British Subcultures)
• •Customer Service

Best Practices

• •Always connect back to the heritage and cultural significance of the brands you stock.
• •Your language should reflect enduring style. Avoid fleeting slang or overly hyped buzzwords.
• •Your copy should be confident but not boastful or overly aggressive. Let the quality and legacy of the brands shine.
• •Especially for product descriptions and calls to action. Your audience appreciates straightforward information about the items they're interested in. Avoid unnecessary jargon or overly elaborate prose.
• •Ensure your copy complements the visual style of your product photography and social media. If the visuals are clean and product-focused, the copy should be too. Use language that evokes the look and feel of the garments.

Social Perception

Specialist Retailer, Knowledgeable & Curated, Reliable Source, Nostalgic Appeal, Style-Conscious

Copy Examples

• •Enduring British Craftsmanship. The [Jacket Name] by Barbour – Built for life's adventures, available now.
• •The Original. Still the Icon. Fred Perry twin-tipped polo. A piece of British subculture history you can wear. Shop the collection. #FredPerry #BritishStyle #SubcultureFashion #1984BritishShop
• •Laced with Attitude. Built to Last. Dr. Martens – the unmistakable silhouette of rebellion and self-expression for decades. Find your pair at 1984 British Shop. [Link]
• •Sharp, clean, and undeniably British. This Ben Sherman [Shirt Name] carries the legacy of mod style with a modern fit. A true wardrobe staple for the discerning individual.
• •New Classics Have Landed | Fred Perry, Lyle & Scott & More at 1984