Brand Tone

Elegant & Sophisticated, Cultural & Authentic, Appreciative & Story-driven, and Contemporary

Brand Values

• •Cultural Preservation & Celebration
• •Authenticity & Quality
• •Elegance & Style
• •Storytelling & Connection
• •Bridging Cultures & Diversity

Best Practices

• •Immerse in the Brand Story: Ensure all copywriters deeply understand Shamah Couture's mission to preserve Moroccan heritage and its commitment to authenticity and craftsmanship.
• •Consistency Across All Channels: Whether it's the website, social media captions, product descriptions, or email newsletters, the tone should remain consistent, reinforcing the brand's identity at every touchpoint.
• •Highlight Moroccan Heritage: Emphasize the cultural significance and artistry of the Kaftans, connecting them to Moroccan history and traditions.
• •Balance Tradition and Modernity: Showcase the blend of traditional craftsmanship with contemporary designs, appealing to a modern audience.
• •Use Visual Storytelling: Supplement written content with high-quality images and videos that capture the elegance and sophistication of the Kaftans and the brand's overall aesthetic.

Social Perception

The brand aims to be perceived as a curator of traditional Moroccan craftsmanship blended with modern aesthetics, targeting an audience interested in modest fashion and cultural elegance, particularly in the Middle Eastern region.

Copy Examples

• •"Experience the legacy."
• •"Hand-embroidered with [specific detail], this garment is more than attire – it's a piece of heritage, designed for the discerning woman who values both tradition and contemporary flair."
• •"Shamah Couture – Where Tradition Meets Today's Elegance."
• •"Explore our latest handcrafted Kaftans."
• •#ShamahCouture #MoroccanKaftan #ArtisanalLuxury #CulturalElegance