Brand Tone

aspirational, luxurious, and welcoming

Brand Values

• •Luxury and Indulgence: Offering a high-end, pampering experience.
• •Quality: Providing top-tier beauty and skincare brands and services.
• •Customer Service: Emphasizing "impeccable customer service" as a foundation.
• •Transformation and Renewal: Helping clients feel "renewed, revived, inspired."
• •Expertise: Positioning themselves as knowledgeable with "incredible aestheticians and nail technicians."
• •Curated Selection: Offering carefully chosen products and fine gifting items.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., luxurious, expert, welcoming, aspirational), including specific vocabulary to use and avoid. Share this with anyone creating content.
• •Focus on the "Feeling": Beyond describing products and services, emphasize the *feeling* clients will experience: renewed, confident, pampered, beautiful. Use evocative language that appeals to the senses and emotions associated with luxury and self-care.
• •Maintain a Positive and Uplifting Narrative: Frame all communication in a way that inspires and empowers. Focus on solutions, benefits, and the positive transformations clients can expect.
• •Showcase Expertise Subtly: While highlighting the skills of aestheticians and the quality of brands, do so in a way that feels informative and reassuring rather than overly technical or clinical. The luxury aspect should always shine through.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, social media posts, email marketing, and any advertisements. This builds a cohesive and recognizable brand identity.

Social Perception

Customers appear to view them as a place for effective treatments and premium products. There's an expectation of a luxurious experience. The brand is perceived as being focused on modern beauty standards and self-enhancement. The online interactions suggest that clients are interested in the specific brands they carry and the expertise of their staff.

Copy Examples

• •Headline: Kept & Co: Your Sanctuary for Radiance and Renewal. Body: Step into a world where luxury meets rejuvenation. At Kept & Co, we've curated the finest treatments and leading skincare brands to help you unveil your most radiant self. Book your escape today.
• •Headline: Experience the Kept & Co. Difference. Body: It's more than a treatment; it's a transformation. Our expert aestheticians and a bespoke approach to beauty ensure an indulgent experience that leaves you feeling renewed, revived, and impeccably you. Discover your glow.
• •Headline: The Art of Beauty, Perfected. The Science of Skin, Honored. Body: At Kept & Co, we blend luxurious pampering with results-driven skincare. Explore our curated collection of elite brands and let our specialists guide you to your personal best.
• •Headline: Gift an Unforgettable Indulgence. Body: Spoil someone special (or yourself) with the Kept & Co experience. From revitalizing facials to our selection of fine gifting, find the perfect expression of care and luxury.
• •Headline: Elevate Your Beauty Ritual. Body: Kept & Co is your destination for a fresh take on beauty. Immerse yourself in an atmosphere of elegance and self-care, and emerge feeling inspired and your most beautiful you.