Brand Tone

Enthusiastic, authentic, and community-focused.

Brand Values

• •Passion for Skateboarding
• •Access to Quality Gear
• •Support for the Skate Scene
• •Community
• •Authenticity

Best Practices

• •Highlight the cultural aspect, not just the products.
• •Maintain Consistency Across All Channels: The tone used on the website (product descriptions, FAQs) should align with social media posts, email newsletters, and any customer service interactions.
• •Use inclusive language that welcomes skaters of all skill levels and backgrounds.
• •Showcase the passion and enthusiasm for skateboarding in every piece of content.
• •Incorporate visuals (photos and videos) that resonate with skate culture.

Social Perception

A respected and trusted skate shop that is passionate about skateboarding and committed to providing quality products and supporting the skate community.

Copy Examples

• •"Get your shred on with the latest decks from Santa Cruz!"
• •"We're stoked to bring you the freshest gear to keep you rolling. Check out our new arrivals!"
• •"Supporting the local skate scene since day one. Join the Pleno family!"
• •"Level up your ride with our premium selection of trucks and wheels."
• •"Free shipping on orders over R$300! Stock up and stay rolling."