Brand Tone

Innovative and Modern, Eco-conscious and Responsible, Empowering and Creative, Friendly and Approachable, Elegant and Sophisticated

Brand Values

• •Sustainability
• •Innovation
• •Creativity and Personalization
• •Quality and Safety
• •Customer-centricity

Best Practices

• •Prioritize "Sustainable" and "Eco-Friendly" Language: Consistently weave in terms like "plant-based," "toxin-free," "repurpose," "reduce waste," and "eco-conscious" to reinforce this core value.
• •Emphasize Creativity and Customization: Use active, empowering verbs that encourage user participation, such as "create," "transform," "design," "personalize," and "imagine." Highlight the unique aspect of making bespoke candles.
• •Keep it Simple and Clear: While elegant, the language should also be straightforward, especially when explaining how to use the product. Mirror the "easy to use" feedback from customers.
• •Maintain a Positive and Uplifting Voice: Focus on the joy, beauty, and positive impact of using FLAMMÉ Candle Dust – from a lovely ambiance to environmental responsibility. Words like "magic," "harmony," "illuminate," and "favorite" can help achieve this.
• •Show, Don't Just Tell (Visually and Verbally): Pair descriptive copy with visuals that showcase the product's versatility and aesthetic appeal. Use customer testimonials and user-generated content to provide social proof and authenticity, reinforcing the brand's approachability.

Social Perception

Positive and Enthusiastic, Eco-Aware, Intrigued, Associated with Home Decor and Gifting

Copy Examples

• •Headline: Tired of candle graveyards? Introducing FLAMMÉ Candle Dust: Ignite your creativity, sustainably. Body: Don't just burn a candle, create an experience. Our plant-based candle dust lets you refill any container, matching your decor and mood effortlessly. Pure, clean-burning, and endlessly customizable. Welcome to the future of candlelight.
• •Social Media Post (Image: A beautiful, unique container repurposed as a candle with FLAMMÉ dust): Caption: Your style, your scent, your sustainable statement. ✨ FLAMMÉ Candle Dust turns any beloved vessel into a stunning, eco-friendly candle. What will you create today? #FlammeCandleDust #SustainableStyle #DIYCandles #EcoHome
• •Product Description Snippet: Experience the magic of candlelight, reimagined. FLAMMÉ Candle Dust offers up to 120 hours of clean, toxin-free illumination per pack. Simply pour, wick, and light. It’s that easy to bring harmony, sustainability, and elegance into your home.
• •Email Subject Line: Don't Toss That Jar! ✨ Transform It with FLAMMÉ Candle Dust. Email Body Snippet: Loved that candle, but sad to see the jar go? We get it. With FLAMMÉ's innovative candle dust, you can give your favorite containers a new lease on light! Our eco-friendly, plant-based wax is the perfect way to reduce waste and keep the glow going.
• •Short Ad Copy: FLAMMÉ Candle Dust: The revolutionary way to candle. Sustainable. Customizable. Beautifully simple. Light up your world, not your conscience. Shop now at flamme.com.au.