Brand Tone

Innovative, Enthusiast-Focused, Benefit-Oriented, Community-Engaged

Brand Values

• •Innovation & Technological Advancement
• •Portability & Freedom
• •Immersive Experience
• •Quality & Performance
• •Versatility & Productivity
• •User-Centricity & Comfort
• •Privacy

Best Practices

• •Focus on benefits, not just features: highlight how VITURE glasses improve the user's life.
• •Use technical specs sparingly, and only when relevant to the target audience's understanding.
• •Maintain an enthusiastic and future-forward tone, emphasizing innovation.
• •Engage with the community by responding to comments and feedback.
• •Consistently highlight awards and positive reviews from reputable sources.

Social Perception

Perceived as a premium, innovative, and practical solution for portable large-screen experiences, particularly among tech enthusiasts, gamers, and those seeking a private viewing experience. While seen as an investment, VITURE is highly regarded for its display quality, portability, and usefulness in specific use cases.

Copy Examples

• •VITURE Pro XR Glasses: The next-gen portable display that redefines immersive gaming and productivity. Experience a cinema-like visual and audio experience, anywhere.
• •Unleash the power of portable productivity with VITURE. Transform any space into your personal workstation with a stunning virtual multi-monitor setup.
• •Award-winning XR glasses designed for the ultimate on-the-go entertainment. Enjoy crystal-clear visuals and immersive audio, powered by Harman.
• •Join the VITURE community! Share your setups, provide feedback, and connect with fellow XR enthusiasts on our active Reddit forum.
• •Take the big screen experience with you, wherever you go. VITURE glasses provide unparalleled portability and privacy for gaming, movies, and more.