Brand Tone

Approachable and Friendly, Informative and Passionate, Traditional yet Innovative, Health-Conscious

Brand Values

• •Quality: Emphasizing 100% Arabica beans, the Torrefacto process, and not compromising on taste for instant coffee.
• •Tradition: Evident in their name, slogan ("tradition forever"), and the use of a traditional roasting method.
• •Convenience: A core benefit of instant coffee, which they highlight alongside quality.
• •Passion for Coffee & Culture: Expressed through their story, connection to Latin America, and desire to offer a unique coffee experience.
• •Health & Well-being: Offering products with less caffeine, more antioxidants, non-GMO, and gluten-free.
• •Value: Providing a good number of servings per jar.
• •Community: Showcasing a deep love for Latin America, its people, cultures, and foods, and believing in diversity.

Best Practices

• •Embrace "Tradition Forever": Consistently weave the themes of heritage, traditional processes (Torrefacto), and timeless quality into your storytelling, even when highlighting modern conveniences like instant coffee.
• •Be Approachable and Passionate: Use warm, inviting language. Share your love for coffee, the Mexican origin of your beans, and the cultural inspiration behind the brand. Ask questions and encourage interaction on social media.
• •Highlight the "Unique & Flavorful, Not Just Convenient": While instant coffee's convenience is a key selling point, always pair it with an emphasis on the superior taste, unique Torrefacto process, and quality of Arabica beans to differentiate from standard instant coffees.
• •Connect with Latin American Roots: Subtly and authentically reference the founder's connection to Latin America and the Mexican origin of the coffee beans. This adds depth and a unique selling proposition.
• •Educate Gently: Briefly explain what Torrefacto coffee is and its benefits (smoother, less caffeine, more antioxidants) in simple, appealing terms. Avoid overly technical jargon, keeping the tone informative yet accessible.

Social Perception

Positive: Customers appreciate the unique flavors, smoothness, convenience, and the brand's story. The novelty of flavored instant coffee made with a traditional process is a draw. Mixed on Taste: The Torrefacto process, which involves sugar glazing, leads to a taste profile that some enjoy for its smoothness and unique character, while others may find it different from conventional coffee or not bold enough. Seen as a Niche Product: Appeals to those looking for flavored instant coffee, a less caffeinated option, or those intrigued by the Torrefacto method. Appreciation for Brand Values: Customers who value community, cultural traditions, and healthier options feel good about supporting the brand.

Copy Examples

• •Headline: Taste Tradition, Instantly. Discover 1936 Torrefacto Coffee. Body: Why choose between rich flavor and quick convenience? At 1936 Coffee, we bring you the best of both worlds. Our 100% Arabica beans from Mexico are roasted using the traditional Torrefacto method for a uniquely smooth, less bitter taste. Your instant coffee ritual, reimagined. #TraditionForever #InstantButDelicious
• •Headline: More Than Just Instant. It's a 1936 Experience. Body: Tired of instant coffee that tastes…well, instant? We were too. That's why we revived the art of Torrefacto roasting. Enjoy a cup full of character, lower in caffeine, and rich in antioxidants. Explore our unique flavors, from bold Cubano Silver to warming Cinnamon & Spices. #1936Coffee #LatinLoveInACup
• •Headline: Hello Flavor, Goodbye Bitter Aftertaste! Body: Meet your new morning (or afternoon, or evening!) go-to. 1936 Instant Coffee is crafted with passion, 100% Arabica beans, and a touch of tradition for a remarkably smooth finish. Plus, with up to 130 cups per jar, it's flavor that lasts! Try our Torrefacto Chocolate for a guilt-free indulgence. #SmoothCoffee #TorrefactoMagic
• •Headline: Your Busy Life Deserves Better Coffee. Instantly. Body: Don't let a hectic schedule mean compromising on a satisfying cup. 1936 Instant Coffee delivers rich, nuanced flavors in seconds. Made with love, tradition, and a deep appreciation for Latin American coffee culture. Non-GMO, gluten-free, and simply delicious. #InstantUpgrade #CoffeeConvenience
• •Headline: Sip the Story of 1936. Tradition Forever in Every Cup. Body: Our name isn't just a number; it's a nod to a time-honored coffee tradition. Experience the unique Torrefacto glaze that makes our Mexican Arabica beans sing. Less caffeine, more antioxidants, and a world of flavor. What story will your cup tell today? #1936InstantCoffee #HeritageBrew