Brand Tone

humorous, playful, and suggestive/risqué

Brand Values

• •Pleasure and Indulgence
• •Quality
• •Playfulness and Humor
• •Sensuous Experience
• •Ethical Sourcing
• •Customer Satisfaction

Best Practices

• •Embrace Innuendo: Consistently use playful, suggestive language and double entendres across all platforms, from product names to social media captions.
• •Keep it Light and Humorous: Ensure the overall tone remains fun and doesn't venture into overly explicit or offensive territory. The goal is cheeky, not crude.
• •Focus on the "Experience": Frame coffee drinking not just as a routine, but as a pleasurable, indulgent, and sensual experience.
• •Use "Passionate" Language: Incorporate words that evoke excitement, desire, and a "steamy" affair with coffee.
• •Be Bold and Unapologetic: Reflect the "unconventional" and "daring" aspects of the brand in the copy, encouraging customers to embrace their playful side.

Social Perception

Customers likely perceive Flick My Bean Coffee Co. as a novelty or humorous brand. The playful and risqué names and descriptions would appeal to those with a similar sense of humor who enjoy a bit of "sass" and "innuendo" with their coffee.

Copy Examples

• •Ready for a morning quickie? Our 'One Night Stand' sampler will leave you begging for more. #FlickMyBean #SteamySips
• •Don't just wake up, get aroused. Our 'Pillow Talk' Brazil Santos is the perfect companion for those lazy mornings in bed. #CoffeeOrgasm #BrewtifulMornings
• •Feeling wild? Our 'Wild Abandon' Peru blend is a full-bodied adventure that’ll make your taste buds tingle. #CoffeeAdventure #TasteThePassion
• •Warning: Our coffee is so good, it's 'Sinful Delight.' Proceed with pleasure. #NaughtyBeans #IndulgeYourself
• •Forget foreplay, go straight for the bean. Our 'Foreplay - Single Origin Sampler' is all you need to get started. #CoffeeLover #PlayfulSide