Brand Tone

Stylish & Contemporary, Approachable & Friendly, Quality-Conscious & Refined, Passionate, Helpful & Customer-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Curated Selection/Originality
• •Passion for Fashion
• •Personal Service

Best Practices

• •Know Your Voice: Clearly define the core characteristics of your brand's tone (e.g., Stylish, Approachable, Quality-Conscious, Passionate, Helpful). Document these and ensure all content creators understand them.
• •Speak to Your Customer: Use language that resonates with your target audience. For 1921 Store, this means a vocabulary that appreciates quality, style, and a personal touch. Avoid overly technical jargon unless explaining specific product features.
• •Highlight Your Values: Weave your brand values (Quality, Customer Satisfaction, Curated Selection, Passion, Personal Service) into your messaging naturally. Let these values guide the stories you tell and the information you provide.
• •Be Authentic and Human: Reflect the passion of Alice and Federico. Use a conversational yet professional style. Share the story behind the store and the curation process where appropriate. Customer testimonials can reinforce this.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent across the website, social media posts, email marketing, and customer service interactions. This builds a cohesive and recognizable brand identity. Regularly review content to ensure it aligns with the defined tone.

Social Perception

Positive, Trustworthy, Fashion-Forward

Copy Examples

• •Discover Your Signature Style. Explore curated collections from the world's leading contemporary brands at 1921 Store. Quality craftsmanship, timeless design.
• •More Than Just Clothing. It's a feeling. Alice and Federico are here to help you find pieces that speak to your personality. Visit 1921 Store – Dress who you are.
• •New Arrivals: The Edit. Fresh drops from [Brand Name] and [Brand Name] have landed. Experience the latest in contemporary fashion, handpicked for you by 1921 Store.
• •Invest in Style That Lasts. At 1921 Store, we believe in quality you can feel and style that endures. Shop our latest collection of premium menswear and womenswear.
• •Your Perfect Outfit Awaits. From casual essentials to statement pieces, find exactly what you're looking for with the help of our passionate team. Effortless style, exceptional service at 1921 Store.