Brand Tone

Celebratory, proud, and reverent, speaking a language of sisterhood and shared heritage. Uses insider terminology and phrases that resonate deeply with AKA members. Consistently positive, empowering, and emphasizes a sense of belonging to a prestigious legacy. Both stylish and respectful, positioning apparel as a way to show pride with comfort and class.

Brand Values

• •Sisterhood
• •Heritage & Legacy
• •Excellence & Quality
• •Service & Scholarship
• •Pride

Best Practices

• •Always Use Insider Language Authentically: Consistently incorporate terms like "Soror," "Pretty Girl," "Skee-Wee," and "First and Finest." This builds an immediate connection and signals authenticity to the target audience.
• •Center Copy on Values, Not Just Features: Frame product descriptions around the core values of sisterhood, legacy, service, and pride. Instead of saying "a pink and green shirt," say "a shirt that celebrates our iconic colors and the values they represent."
• •Emphasize Quality as a Form of Respect: Explicitly connect the high quality of the materials (e.g., "durable embroidery," "premium fabrics") to the brand's respect for the sorority's name and symbols. This justifies the product's value beyond fashion.
• •Maintain a Celebratory and Positive Tone: All copy, from social media replies to product descriptions, should be uplifting and positive. The brand is a celebration of a proud legacy, and its voice should consistently reflect that.
• •Visually Align Copy with AKA Aesthetics: Ensure that the copy is always paired with high-quality visuals that prominently and respectfully feature the sorority's colors (pink and green) and symbols (the ivy leaf). The visual and written language must be in perfect harmony.

Social Perception

Perceived as a go-to brand for modern, stylish AKA paraphernalia. Customers praise the quality, comfort, and design, often highlighting "top tier" quality and beautiful details. Seen as a legitimate and trusted source for licensed gear, differentiating it from unauthorized sellers. The perception is that of a brand created by and for the AKA community, understanding the nuances and importance of the symbols it uses.

Copy Examples

• •Wrapped in the legacy of Sisterhood and Service. Our new embroidered crest sweatshirt is a tribute to 117 years of excellence. Wear your letters with the pride they deserve. ✨ #1908TEES #AKA1908 #Excellence #Sisterhood
• •Beyond Apparel: A Celebration of the First & Finest. Authentic, officially licensed Alpha Kappa Alpha gear designed to honor our enduring legacy.
• •Soror, Your Founders' Day Fit is Here!
• •From chapter meetings to weekend strolls, represent the sisterhood in style. 1908 TEES offers premium, licensed AKA apparel crafted with care. Shop the collection that understands the legacy. 💕💚
• •More than a tee, it's a statement. Our 'Pretty in Pink' shirt is crafted from ultra-soft, premium cotton for a flattering fit that lasts. Featuring timeless script lettering, it’s the perfect, elegant piece for any Soror who values sisterhood, service, and style.