Brand Tone

approachable, genuine, and passionate, with a touch of folksy charm and lightheartedness

Brand Values

• •Quality and Craftsmanship
• •Authenticity and Tradition
• •Passion for Spirits
• •Regional Focus/Community
• •Enjoyment and Experience

Best Practices

• •Embrace Storytelling: Every spirit has a source, a maker, and a unique character. Weave these narratives into product descriptions, blog posts, and social media to highlight the "real treasures" and "stories" behind them.
• •Use Warm and Evocative Language: Opt for words that engage the senses and convey passion and authenticity. Phrases like "blooming orchard," "sunny meadow," "heart and soul," and "pinch of local love" set a welcoming and genuine tone.
• •Maintain a Human Touch: Even in online interactions, let the personalities of Anna, Danny (and the spirit of Barney) shine through. Use a conversational style, ask questions on social media, and share the team's enthusiasm.
• •Highlight Craftsmanship and Origin: Consistently emphasize "handmade," "small batch," "regional," and the skill of the distillers. This reinforces the core values and differentiates the brand from mass-produced alternatives.
• •Keep it Light and Joyful: While respecting the craft, don't be afraid to inject a bit of fun and lightheartedness, as seen with the "Feelgood-Manager" mention. The goal is to make "every moment of enjoyment a small celebration."

Social Perception

The brand is positioning itself towards consumers who appreciate craft, authenticity, and regional products.

Copy Examples

• •Homepage Welcome: Tired of the same old spirits? So are we! Dive into Schnapsvielfalt, where every bottle is a handcrafted story from a distiller who truly loves their craft. Discover real taste, no compromises. Your next favorite sip is waiting!
• •Product Description (for a fruit brandy): Imagine the sun-drenched orchards of the Swabian Alb, captured in a bottle. Our [Fruit Name] Brandy isn't just a drink; it's an experience. Handpicked fruit, distilled with generations of passion – feel the warmth and taste the tradition in every drop.
• •Social Media Post (Instagram - with a picture of a new gin): Hello, gin lovers! 👋 Meet the newest star in our family: a handcrafted gin bursting with [mention a key botanical or flavor]. Perfect for your evening G&T or getting creative with cocktails. What will you mix up? Tell us below! #Schnapsvielfalt #HandcraftedGin #SupportSmallDistilleries #RealTaste
• •About Us Snippet: We're Anna and Danny (and Barney, our four-legged quality controller! 🐾). Schnapsvielfalt was born from a simple idea: sharing the incredible, handcrafted spirits made by passionate folks in small distilleries. It's more than a shop; it's our way of celebrating real craftsmanship and delicious discoveries. Come join our spirited journey!
• •Email Newsletter Subject Line: Taste the Passion: New Handcrafted Arrivals at Schnapsvielfalt!