Brand Tone

Functional and Informative, Encouraging and Supportive, Modern and Tech-Oriented

Brand Values

• •Health and Wellness
• •Accessibility/Convenience
• •Community (Potentially)
• •Effectiveness/Results
• •Simplicity/Ease of Use

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (e.g., encouraging, witty, sophisticated, functional), core vocabulary, and a "do and don't" list for language. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language and tone for a fitness app targeting busy professionals might differ from one targeting young athletes. Tailor your copy to resonate with their preferences and pain points.
• •Consistency Across All Channels: Ensure the brand voice is consistent on your website, app descriptions, social media (if any), email communications, and customer service interactions.
• •Focus on Benefits, Not Just Features: While it's important to describe what your product/service does (features), emphasize how it benefits the user. For a fitness app, this means focusing on convenience, motivation, results, and ease of use.
• •Read Aloud and Revise: Before publishing, read your copy aloud. This helps catch awkward phrasing or a tone that doesn't align with your intended brand voice. Get feedback from others to ensure it's perceived as intended.

Social Perception

Mixed: Some users find the app "globally bien" (generally good) and "convivial" (friendly). Functional for Basics: The app "fait le job basique" (does the basic job). Frustrations Exist: Some users report issues with app-subscription linkage, lack of notifications for waitlists, and hygiene concerns at the physical locations (which reflects on the overall brand if ONE FITNESS CLUB is the parent brand). Responsive (Implied Need): Issues mentioned in reviews suggest a need for responsive customer support and app development to address bugs and improve user experience.

Copy Examples

• •Headline: Your Fitness Journey, Simplified. Body: With MyOneOn, booking classes, tracking your progress, and staying motivated has never been easier. Focus on your workout, we'll handle the rest. Call to Action: Download the App & Start Today!
• •Headline: Unlock Your Potential. One Class at a Time. Body: Discover a wide range of fitness classes tailored to your goals. MyOneOn connects you to your best self. Call to Action: Find Your Perfect Class!
• •Headline: Seamless Tracking, Real Results. Body: Monitor your activities effortlessly, in and out of the gym. MyOneOn keeps your fitness data in one place, so you can see how far you've come. Call to Action: Sync Your Activities Now!
• •Headline: Never Miss a Beat (Or a Class!). Body: Get timely reminders and manage your bookings with ease. MyOneOn helps you stay committed to your fitness routine. Call to Action: Explore Classes & Book!
• •Headline: Join the MyOneOn Movement. Body: Be part of a community dedicated to health and well-being. With MyOneOn, you're not just working out, you're leveling up your life. Call to Action: Get the App!