Brand Tone

Positive, cute, joyful, and collaborative. The brand should evoke feelings of well-being and connection, with a subtle nod to Japanese and Korean culture.

Brand Values

• •Positivity
• •Joy
• •Community
• •Collaboration
• •Cultural appreciation

Best Practices

• •Use positive and uplifting language to evoke feelings of joy and well-being.
• •Incorporate elements of Japanese and Korean culture subtly and respectfully.
• •Focus on products that enhance home and leisure experiences.
• •Encourage community interaction and collaboration with like-minded creators.
• •Maintain a consistent 'positive and cute' vibe across all communications.

Social Perception

The brand is perceived as positive, cute, joyful, and community-oriented, with connections to Japanese and Korean culture. Customers should feel a sense of well-being and connection when interacting with the brand.

Copy Examples

• •"Bring a touch of joy to your everyday with our carefully curated selection of home and leisure essentials!"
• •"We're all about spreading smiles and good vibes! Join our community of happy customers and share your Niko Niko moments!"
• •"Looking for a dose of cuteness? Our latest collection is guaranteed to brighten your day!"
• •"Let's collaborate! We're seeking positive and cute content creators to join the Niko Niko family!"
• •"Discover the art of joyful living with our unique products inspired by Japanese and Korean traditions."