Brand Tone

Sentimental, personal, and appreciative.

Brand Values

• •Personalization
• •Individuality
• •Quality
• •Sentimentality
• •Connection

Best Practices

• •Use emotionally resonant language to highlight the sentimental value of personalized gifts.
• •Incorporate storytelling elements to emphasize the 'Wear Your Story' concept.
• •Highlight the quality and craftsmanship of the jewelry, mentioning materials and warranty.
• •Incorporate social proof by referencing customer reviews and testimonials.
• •Encourage customer interaction by prompting them to share their stories and experiences with the product.

Social Perception

Perceived as a brand that values personal connections, quality craftsmanship, and creating meaningful, lasting memories through personalized jewelry.

Copy Examples

• •Wear Your Story – Custom Necklaces & Pendants Made for You.
• •Create an unforgettable moment with a personalized gift that lasts a lifetime.
• •Show your loved ones how much you care with a unique piece of jewelry designed just for them.
• •Celebrate individuality with custom-made necklaces that reflect personal stories and connections.
• •Crafted with love and care, each piece is a testament to the special bond you share.