Brand Tone

Playful, Adventurous, Friendly, Nostalgic

Brand Values

• •Discovery and Variety
• •Joy and Indulgence
• •Quality and Freshness
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace Playful Language: Use vivid, fun, and slightly informal language. Incorporate emojis where appropriate (especially on social media) to enhance the playful feel. Think words like "Yummy!", "Wow!", "Discover!", "Adventure!"
• •Focus on the Experience of Discovery: Frame the act of buying candy as an exciting journey or exploration. Use phrases that evoke travel, adventure, and the thrill of trying something new (e.g., "Taste the world," "Global flavors at your fingertips," "Your next flavor adventure starts here").
• •Keep it Positive and Upbeat: The overall messaging should be cheerful and focused on the joy and happiness that sweets can bring. Avoid negative or overly serious language.
• •Be descriptive and Evocative: When describing products, go beyond just listing ingredients. Use sensory language that makes the reader imagine the taste, texture, and smell of the candies.
• •Maintain a Friendly and Approachable Voice in All Communications: Whether it's website copy, social media posts, or customer service responses, ensure the tone is consistently welcoming, helpful, and enthusiastic, reflecting the fun nature of the brand.

Social Perception

Positive, Go-To for International Sweets, Gift-Worthy, Reliable Online Shop

Copy Examples

• •Headline: Passport to Flavor Town! ✈️🍬 Body: Tired of the same old sweets? Embark on a Sugafari! We've globe-trotted to bring you the world's most exciting, curious, and delicious candies. What will YOU discover today? #SweetAdventure #GlobalGoodies
• •Headline: Warning: May Cause Extreme Happiness! 😉 Body: Open a box of Sugafari and unleash a world of joy. From Japanese Pocky to American chocolate classics, your tastebuds are in for a wild ride. Treat yourself – you deserve it! #CandyCravings #JoyInABox
• •Headline: Remember That Candy From...? We Got You! ❤️ Body: Whether it's a childhood favorite or a treat you discovered on your travels, Sugafari is here to bring back those sweet memories. Explore our international aisles and find your happy place. #NostalgicSweets #SweetEscape
• •Headline: Spice Up Your Snack Game! 🔥 (Or Sweeten It, Sour It, You Choose!) Body: Life's too short for boring snacks! Dive into our universe of unique flavors. From tangy to tantalizing, creamy to crunchy, your next favorite treat is waiting. What are you craving on your Sugafari? #SnackAttack #ExoticTreats
• •Headline: The Ultimate Unboxing Awaits! 🎁✨ Body: Surprise yourself or a loved one with a Sugafari box! Each one is packed with a handpicked selection of international delights. Get ready for a taste adventure delivered right to your door. #SweetSurprise #CandySubscription