Brand Tone

Passionate, Educational, and Premium

Brand Values

• •Quality
• •Innovation
• •Sustainability
• •Community & Collaboration
• •Resilience & Entrepreneurship

Best Practices

• •Lead with Quality and Flavor: Always anchor the copy in the primary benefit: superior taste. Use descriptive, sensory words (e.g., 'juicy,' 'vibrant,' 'sun-ripened,' 'aromatic') to evoke the experience of eating their products.
• •Tell the Story: Weave the brand's unique story into the copy. Mention the founders' passion, the hydroponic innovation, and their connection to the high-end culinary scene. This builds authenticity and emotional connection.
• •Use the "Agricooltura" Concept: Reinforce the brand's modern, sustainable, and "cool" identity. Use this term to frame the narrative about innovation and a new way of thinking about farming.
• •Educate, Don't Just Sell: Briefly explain why the products are better. A short line about their sustainable hydroponic system or the specific qualities of a tomato variety adds value and justifies the premium positioning.
• •Maintain a Consistent Voice: The voice should always be confident, passionate, and professional. Whether on social media, the website, or in an email, the tone should reflect a brand that is an expert in its field and deeply proud of its products.

Social Perception

A trusted provider of high-end, artisanal agricultural products; innovators in Colombian agriculture with a modern, forward-thinking 'Agricooltura' image.

Copy Examples

• •The Art of the Tomato. We believe flavor is grown, not made. Inside our greenhouses, every tomato is a small masterpiece of color and taste, nurtured with passion and precision. This isn't just agriculture; this is #Agricooltura. Link in bio to bring the art home.
• •Your Kitchen Deserves Better Ingredients. Why do Bogotá's top chefs choose our tomatoes? Because quality is something you can taste. From our sustainable farm in Fómeque to your table, experience the flavor that's transforming dishes across the city. Get your fresh delivery this week. [Shop Now]
• •Flavor Redefined. Quality You Can Taste. Discover the gourmet tomatoes and artisanal products loved by Colombia's finest restaurants.
• •Meet the Monterosa: a tomato that's as beautiful as it is delicious. With its delicate skin, juicy pulp, and a perfect balance of sweetness and acidity, it’s a sensory experience. Perfect for salads, tarts, or simply enjoyed on its own. Grown sustainably, harvested by hand.
• •A Taste of the Farm, Delivered to Your Doorstep.