Brand Tone

Informative & Educational, Trustworthy & Authentic, Caring & Nurturing, Passionate & Sincere, Grounded & Natural

Brand Values

• •Natural & Chemical-Free
• •Tradition & Heritage
• •Effectiveness & Quality
• •Safety & Health
• •Honesty & Transparency
• •Made in India

Best Practices

• •Educate, Don't Just Sell: Focus on explaining the "why" behind the ingredients and methods. Share the benefits of Ayurveda and natural care. This reinforces the informative and trustworthy aspects of the brand.
• •Use Authentic & Empathetic Language: Speak to the customer's concerns (e.g., hair fall, chemical sensitivities) with understanding and offer genuine solutions. Let the passion from the "Founder's Note" shine through.
• •Highlight Tradition and Natural Origins: Consistently mention the Ayurvedic roots, the use of traditional methods, and the Indian-sourced, natural ingredients. This builds on the values of heritage and purity.
• •Showcase Real Results & Testimonials: Share genuine customer experiences and reviews (with permission) to build credibility and reinforce the effectiveness of the products. This supports the trustworthy and results-oriented perception.
• •Maintain Visual Consistency: Ensure all marketing materials, from social media posts to product packaging, reflect the natural, clean, and authentic aesthetic associated with Ayurveda and the brand's values.

Social Perception

The brand is perceived as a provider of genuine, natural solutions for hair and potentially skin concerns, rooted in traditional Indian wisdom.

Copy Examples

• •Headline: Rediscover Your Hair's Natural Strength. Body: Tired of harsh chemicals? Lep India brings you freshly prepared, Ayurvedic hair care, crafted with traditional wisdom and pure Indian botanicals. Stop hair fall, nourish your roots, and embrace healthy, lustrous hair. The way nature intended.
• •Headline: The Secret of Reetha, Unlocked for Your Hair. Body: For generations, Reetha (Soapnut) has been India's trusted natural cleanser. Our Reetha-based range gently purifies your scalp without stripping its natural oils, promoting strong, vibrant hair growth. Experience the gentle power of Ayurveda with Lep India.
• •Headline: From Our Founder's Heart to Your Home. Body: "As a mother, I wanted truly safe and effective care for my family. That's why Lep India was born – to offer you hair and skin solutions with NO unwanted extras, NO dyes, NO mysteries. Just ingredients with purpose." - *Tanushri Shukla, Founder.*
• •Headline: Feel the Ayurvedic Difference. See the Results. Body: Don't just take our word for it. Our customers rave about reduced hair fall and visibly healthier hair. Lep India’s traditional formulations are power-packed with nutrients your hair and skin crave. Give your hair the Ayurvedic nourishment it deserves.
• •Headline: Pure Ingredients. Powerful Care. Body: At Lep India, we believe in the potency of nature. We meticulously source authentic Ayurvedic ingredients from across India to create hair and skin care that’s as effective as it is gentle. Embrace a routine that's kind to you and the earth.