Brand Tone

Playful, Trend-aware, Engaging, New

Brand Values

• •Innovation
• •Community
• •Entertainment
• •Accessibility
• •Trendiness

Best Practices

• •Define a clear brand voice guide and ensure all copywriters adhere to it.
• •Use TikTok analytics to understand what content resonates most with your audience and replicate successful elements.
• •Engage with comments and messages on TikTok to build a community and understand customer sentiment.
• •Focus on creating high-quality, visually appealing content that aligns with current TikTok trends.
• •Collaborate with relevant TikTok influencers to increase brand awareness and reach a wider audience.

Social Perception

Emerging, Trendy, Fun, Community-focused

Copy Examples

• •"Just Launched! Get ready for awesome deals at our new shop! #NewShop #TikTokShop #Deals"
• •"Check out our latest TikTok trend! Tag a friend who needs to see this! #TikTokTrend #Viral #MustSee"
• •"Your daily dose of fun is here! Shop now and let the good times roll! #Fun #Shopping #TikTokMadeMeBuyIt"
• •"Bringing you the freshest finds every day! Shop our TikTok shop for the latest! #FreshFinds #NewArrivals #ShopNow"
• •"Don't miss out on the hype! Shop now and level up your style! #Hype #Style #TikTokFashion"