Brand Tone

Authentic, Calming, and Nurturing

Brand Values

• •Natural Purity
• •Handcrafted Quality
• •Efficacy and Gentleness
• •Wellness and Self-Care
• •Tradition and Heritage

Best Practices

• •Use Sensory and Evocative Language: Instead of just listing features, describe the feeling—the creamy lather, the calming scent, the silky-smooth skin. Appeal to the senses to transport the customer.
• •Tell the Story: Always connect back to the brand's core values. Remind customers that products are "handcrafted," "small-batch," or inspired by a "family tradition." This builds authenticity and trust.
• •Maintain a Nurturing Voice: Write as if you are offering a piece of caring advice to a friend. Use warm, gentle, and encouraging language. Phrases like "treat yourself," "your skin will thank you," and "find your moment of peace" reinforce this tone.
• •Highlight the "Free-From" Philosophy: Consistently mention what is not in your products (paraben-free, phthalate-free, cruelty-free). This is a key differentiator and a primary reason customers choose your brand.
• •Focus on Rituals, Not Routines: Frame the use of your products as a mindful act of self-care. A "bath routine" becomes a "soothing ritual." This elevates the product from a simple commodity to an essential part of a wellness practice.

Social Perception

The public and customers perceive 1890 - Natural Bath Co. as a trustworthy, high-quality artisanal brand. They are seen as a "hidden gem" that offers effective, natural solutions that feel both wholesome and like a small luxury. The brand is associated with positive concepts like self-care, relaxation, and supporting local Canadian craftsmanship. The customer service is viewed as personal and friendly, reinforcing the small-business charm.

Copy Examples

• •Let the day melt away. Infused with pure lavender essential oil and nourishing shea butter, our handcrafted bath bombs are your ticket to tranquility. A gentle fizz, a calming scent, and skin that feels silky smooth. This isn't just a bath; it's your nightly ritual of peace. Tap to treat yourself. #1890ca #selfcareritual #lavenderlove #naturalbath #handcraftedincanada
• •The Soothing Embrace Soap Gently cleanse and comfort your skin with our Oatmeal & Honey soap. We fold colloidal oatmeal and pure Canadian honey into a creamy base of olive and coconut oils to create a bar that soothes irritation and locks in moisture. Its warm, subtle scent is a comforting hug in itself. Perfect for sensitive, dry, or eczema-prone skin. Hand-poured in small batches, because your skin deserves the best.
• •Natural skincare, handcrafted with care. Tired of harsh chemicals and long ingredient lists? At 1890, we believe in simple, effective skincare powered by nature. From our healing Eczema Butter to our calming bath bombs, every product is made by hand in small batches. Discover the difference of true, natural quality. Call to Action: Shop The Collection
• •A moment of calm is waiting for you...
• •Simple Ingredients. Honest Skincare. Handcrafted for You. Rediscover the art of bathing with our all-natural, small-batch essentials.