Brand Tone

Friendly and Approachable, Personal and Passionate, Enthusiastic and Creative, Service-Oriented

Brand Values

• •Handcrafted Quality
• •Personalization
• •Love and Care
• •Creativity and Aesthetics
• •Customer Connection

Best Practices

• •Always Use "Handmade with Love & Care": Incorporate this phrase or variations (e.g., "crafted with care," "made with love") frequently in descriptions and posts to reinforce core values.
• •Maintain a Friendly, Conversational Style: Use emojis appropriately, ask questions to encourage engagement, and write as if you're talking to a friend. Avoid overly formal or corporate language.
• •Highlight Personalization & Uniqueness: Emphasize that items can be customized and that each piece is unique due to its handmade nature. This adds value and appeals to customers seeking special items.
• •Show, Don't Just Tell: Use descriptive and evocative language that paints a picture of the product's beauty and the care that went into making it. Words like "sparkle," "vibrant," "charming," "delicate" can enhance the appeal.
• •Be Responsive and Personal in Communication: When responding to comments and DMs, maintain the same friendly and caring tone. Address customers by name when possible to foster a personal connection. Consistency across all communication is key.

Social Perception

Positive, Desirable Products, Appreciation for Handmade, Small Business Support. The term "handmade" generally evokes positive perceptions of uniqueness, effort, and love put into products, which can make them more attractive to consumers.

Copy Examples

• •✨ Sparkle up your day! ✨ Our brand new collection of handmade resin keychains just dropped! Each one is crafted with love and a sprinkle of magic right here in Lebanon. Perfect for gifting or treating yourself! 😉 DM us to find your new favorite sparkle! #HandmadeWithLove #ResinArt #PersonalizedGifts #HansMadeMagic #ShopLebanon
• •🏡 Make your space uniquely YOU! 💖 At HansMade, we create beautiful, personalized home decor items, handmade with care. From custom name plaques to unique resin coasters, let's bring your vision to life! Send us a DM to chat about your custom piece. Worldwide shipping available! #HansMadeHome #PersonalizedDecor #HandcraftedInLebanon #GiftIdeas #SupportSmallBusiness
• •(Video showing hands carefully placing glitter in a resin mold) Caption: Just a little peek into how your HansMade goodies are created! 🤓 Every piece is a little bit of our heart. Got a custom idea? We're all ears! DM us! 💕 #BehindTheScenes #HandmadeProcess #CraftedWithCare #HansMadeEU
• •Looking for a gift that truly says 'you're special'? 🎁 Our handmade treasures are crafted with love and can be personalized just for them! From accessories to home decor, find something unique at HansMade. Slide into our DMs to order the perfect present! #HandmadeGifts #PersonalizedKeepsakes #ThoughtfulPresents #MadeInLebanonWithLove #HansMade
• •🎄The season of sparkle is here! ✨ Find the most unique, handcrafted gifts at HansMade! Each item is made with a whole lot of love and care, perfect for surprising your loved ones. DM us to place your holiday orders – we ship worldwide! 🌍❤️ #HolidayGifts #HandmadeChristmas #PersonalizedOrnaments #HansMadeHolidays #LebaneseCrafts