Brand Tone

Authentic, Appreciative, Reflective/Introspective, Professional, Calm/Serene, Passionate

Brand Values

• •Beauty: Capturing and sharing the beauty of the natural world.
• •Craftsmanship: Dedication to the skill and technique of oil painting.
• •Authenticity: Creating art that is true to the artist's vision and experience.
• •Connection: Connecting with viewers on an emotional level through art, and connecting with nature.
• •Tradition: Honoring and working within the traditions of landscape and representational art.
• •Perseverance/Dedication: Implied through the artist's journey and ongoing commitment to his work.

Best Practices

• •Speak from the Artist's Perspective: Use "I" and "my" when appropriate, especially in blog posts and more personal social media updates. This reinforces authenticity and personal connection.
• •Emphasize Sensory Details and Emotion: When describing artwork or inspiration, use language that evokes sight, feeling, and atmosphere. Connect the art to the emotions it aims to inspire (e.g., peace, awe, tranquility).
• •Maintain a Tone of Humble Expertise: Share knowledge and insights about the artistic process or subject matter without being overly academic or condescending. The passion for the craft should shine through.
• •Be Visually Consistent: Ensure that the language used aligns with the visual style of the artwork. If the art is serene and natural, the copy should reflect that, avoiding overly aggressive, loud, or trendy language.
• •Engage Authentically: When responding to comments or inquiries, maintain the established tone – appreciative, thoughtful, and helpful. Personal and genuine interactions build stronger connections than generic replies.

Social Perception

Talented Artist, Nature-Focused, High-Quality Art, Evocative/Emotional, Respectful

Copy Examples

• •Experience the world through the eyes of Alan Yost. Each oil painting is a testament to the enduring beauty of nature, meticulously crafted to capture a fleeting moment of light and atmosphere. Discover art that speaks to the soul and brings the tranquility of the outdoors into your home.
• •Fresh off the easel! 'Golden Hour on the Coast,' oil on linen, 12x16. I was captivated by how the setting sun kissed the cliffs. There's a certain magic in those last moments of light, isn't there? Hope this piece brings a sense of that warmth to you. Available now on the website [link].
• •Bring the serene beauty of 'Misty Mountain Morn' into your space with this fine art print. Captured from an early morning hike, this piece reflects the quiet majesty of the mountains awakening. A perfect reminder of nature's calm, ready to inspire you daily.
• •Email Newsletter Subject Line: An Invitation: New Works, Studio Stories, and a Glimpse of Inspiration. Email Body Snippet: Step into my studio this month... I'm excited to share a new collection of coastal scenes, born from recent trips to the shore. Plus, a few thoughts on finding inspiration in the most unexpected places. It's always a joy to share this journey with you.
• •Blog Post Title Idea: The Language of Light: Chasing Atmosphere in Plein Air. Blog Intro Snippet: For me, painting outdoors is more than just a technique; it's a conversation with the landscape. It's about feeling the wind, observing the subtle shifts in light, and translating that sensory experience onto canvas. Today, I want to share a little about that dialogue...