Brand Tone

approachable, stylish, and inclusive

Brand Values

• •Versatility and Style
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Stay Approachable: Use a conversational and friendly tone in all communications. Ask questions in social media captions and respond to comments in a personal manner.
• •Highlight Versatility: Consistently showcase how a single item can be styled for different occasions or body types in product descriptions, blogs, and social media posts. This reinforces the core value of versatility.
• •Emphasize Inclusivity: Use models with diverse body types in your imagery and ensure your copy speaks to "everyone" and "all styles," as stated in the brand's goal.
• •Be Visually Cohesive: Maintain a consistent aesthetic in all photography and graphics. The clean, modern look of the website should be mirrored across all social platforms.
• •Focus on Empowerment: Frame your copy around the customer. Instead of just "selling clothes," focus on how your products help customers express themselves and feel confident in their personal style.

Social Perception

Customers who interact with their content on Facebook and Instagram are likely to perceive the brand as a fashionable and friendly online boutique. The brand projects an image of being a curated source for contemporary fashion.

Copy Examples

• •Meet your new favorite dress! The 'Luna' dress isn't just a piece of clothing; it's a statement. Dress it up with heels for a night out or pair it with sneakers for a chic daytime look. Style is all yours. #1831collections #versatilestyle #newarrivals
• •Tired of clothes that only work for one occasion? At 1831 Collections, we believe in fashion that fits your life. Discover our new arrivals of tops, dresses, and sets designed to be as versatile as you are. Shop now and find your perfect look!
• •Elevate Your Wardrobe. Discover curated collections of timeless styles and the latest trends for men and women. Your style story starts here.
• •Exclusive Offer Inside! As a thank you for being part of our community, enjoy 15% off our new Men's Tops Collection. Perfect for upgrading your everyday look with style and comfort. #1831style
• •A top that does it all. Our versatile collection of women's tops is designed to build the wardrobe you've always wanted. From casual days to special nights, find the perfect piece to express your unique style.