Brand Tone

Authentic, Artistic, Respectful, Personalized/Custom, Educational, Professional, Serene/Mindful

Brand Values

• •Authenticity: Upholding traditional Japanese calligraphy practices.
• •Artistry & Craftsmanship: Dedication to creating high-quality, beautiful art.
• •Cultural Appreciation: Promoting understanding and appreciation of Japanese culture.
• •Personal Connection & Meaning: Creating pieces that resonate deeply with individuals.
• •Customer Satisfaction: Ensuring a positive experience from consultation to delivery.
• •Integrity: Operating with honesty and transparency.

Best Practices

• •Emphasize Authenticity and Tradition: Always highlight the genuine Japanese calligraphy techniques, the artist's expertise, and the cultural heritage behind the art. Use terms that convey this, such as traditional, authentic, hand-brushed, and cultural significance.
• •Focus on Personalization and Meaning: Frame the artwork not just as a product, but as a deeply personal and meaningful creation. Use language that speaks to individual stories, inspirations, and the emotional connection to the chosen words or symbols.
• •Maintain a Respectful and Appreciative Voice: Whether discussing Japanese culture, the art form, or customer requests, ensure the tone is always respectful and appreciative. Avoid overly casual or flippant language.
• •Educate and Inform: Incorporate educational elements where appropriate. Explain the meaning of kanji, share cultural insights, or detail the artistic process. This reinforces expertise and adds value beyond the transaction.
• •Showcase the Artist's Passion and Skill: Let Eri Takase's passion for calligraphy shine through. Describe the dedication, care, and artistry involved in each piece to build trust and convey the unique value of her work. Use descriptive language that evokes the beauty and skill of the art form (e.g., graceful strokes, expressive power, meticulous detail).

Social Perception

A reputable source for authentic Japanese calligraphy. Customers trust the artist's expertise and the quality of the work. Highly skilled and artistic. Eri Takase is seen as a talented calligrapher. Customer-focused and communicative. The brand is praised for its service and willingness to work with clients to create meaningful pieces. A niche provider catering to individuals seeking unique, culturally rich artwork, particularly those interested in Japanese culture, martial arts, or personalized, meaningful gifts. Educational and insightful, especially through its blog and social media content that explains cultural nuances.

Copy Examples

• •Headline for Custom Art: Capture Your Essence in Authentic Japanese Calligraphy. Work with artist Eri Takase to transform your chosen words or name into a timeless piece of art, rich with meaning and tradition.
• •Social Media Post (Showcasing a New Piece): Immerse yourself in the serene flow of the brush. This custom 'Bushido' (Way of the Warrior) piece was created for a dedicated martial artist, embodying strength and discipline. What word inspires you? #KanjiArts #JapaneseCalligraphy #Bushido #MartialArtsSpirit #EriTakase
• •About Us Snippet: At Kanji Arts, we believe calligraphy is more than art; it's a language of the heart. Eri Takase dedicates her skill to crafting authentic Japanese calligraphy that speaks to your soul, preserving ancient traditions in every stroke.
• •Product Description (e.g., Name in Japanese): Bestow a gift of profound personal significance with a custom Japanese calligraphy of their name. Meticulously researched and beautifully rendered by Eri Takase, each piece is a unique reflection of identity and heritage. A truly unforgettable treasure.
• •Blog Post Introduction: Delve deeper than the dictionary. The kanji for 'Love' (愛 - Ai) carries layers of cultural significance and emotional depth. Join us as we explore its origins and artistic interpretations in Japanese calligraphy, a journey into the heart of expression.