Brand Tone

Authentic, Resilient, and Purpose-Driven

Brand Values

• •Durability & Quality
• •American Craftsmanship
• •Practicality & Simplicity
• •Sustainability & Resourcefulness
• •Independence & Perseverance

Best Practices

• •Lead with the "Why": Always connect the product back to the origin story. The "why" (a broken bag, a need for durability) is more compelling than just the "what" (a waxed canvas bag).
• •Use a Vocabulary of Strength and Longevity: Incorporate words like durable, dependable, rugged, lasting, sturdy, reinforced, and handcrafted to reinforce the core brand value of quality.
• •Tell the Truth, Simply: Avoid overly aspirational or flowery language. The brand's power is in its authenticity. Speak directly about materials (waxed canvas, upcycled denim) and construction.
• •Emphasize "Made for a Purpose": Frame every product as a tool for an activity, whether it's traveling, hiking, or walking to the market. This makes the product an essential companion, not just an accessory.
• •Weave in the Founder's Resilience: Subtly reference the story behind the "1820" name in brand storytelling. It speaks to perseverance and the value of independent enterprise, which resonates deeply with the target audience of discerning consumers who support artisans.

Social Perception

Customers and the public perceive 1820 Bag Co. as a reliable, high-quality artisan brand. Reviews frequently use words like "well constructed," "great quality," and "looks exactly like the pictures." It is seen as a "Top shop for gifts" on Etsy, indicating high levels of customer satisfaction and trust. The brand is featured in online artisan marketplaces and magazines as a maker of "Handmade Bags for Everyday Travel," reinforcing its image as both handcrafted and functional. The personal story shared in interviews adds a layer of authenticity that resonates with an audience that values supporting small, independent makers with a genuine passion for their craft.

Copy Examples

• •Built from a broken strap and a bold challenge. This is 1820 Bag Co. Handcrafted in the USA to carry your story.
• •Our story started with a broken bag in an airport. Yours is ready for its next chapter. Our durable, waxed canvas and leather field bags are designed to withstand the journey, wherever it takes you. #BuiltToLast #MadeInUSA #EverydayAdventure
• •Tired of bags that give out before the adventure does? We were too. That’s why we build every 1820 Bag Co. product by hand in our Florida studio from US-sourced materials. Simple, durable, and ready for anything. Shop the collection.
• •This isn't just a tote; it's a testament to resourcefulness. Crafted from durable, upcycled denim and reinforced with full-grain leather, each bag carries a unique history before it even meets you. Perfect for the farmer's market or your daily commute, it’s proof that sustainable can be sturdy.
• •It's Not Just a Bag. It's a Promise.