Brand Tone

Authentic & Genuine, Warm & Friendly, Nostalgic & Traditional, Natural & Wholesome, Educational & Passionate, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Simplicity & Effectiveness
• •Sustainability & Self-Sufficiency
• •Tradition & Heritage
• •Education & Connection
• •Family & Community
• •Animal Welfare

Best Practices

• •Embrace Storytelling: Weave the farm's origin, the family's involvement, and the stories of the animals and flowers into product descriptions and communications.
• •Use Warm, Evocative Language: Employ words that convey natural beauty, tradition, care, and simplicity (e.g., "handcrafted," "heritage," "wholesome," "bloom," "gentle").
• •Highlight "Handmade" and "Natural": Consistently emphasize the handcrafted nature of products and the use of simple, high-quality, often farm-inspired ingredients.
• •Maintain a Personal Connection: Write as if speaking to a friend or neighbor. Use "we" and "our" to reinforce the family and community aspect of the brand.
• •Educate Gently: Share knowledge about the benefits of natural ingredients, the joy of gardening, or the importance of sustainable practices in an accessible and inviting way, not a preachy one.

Social Perception

Trustworthy & Authentic, High-Quality, Charming & Idyllic, Caring & Passionate, Aspirational but Accessible, Community-Focused

Copy Examples

• •Experience the gentle touch of the farm. Our best-selling Shea Creme, handcrafted with just three simple ingredients, brings nature's goodness straight to your skin. Just like life on 1818 Farms, it’s uncomplicated and deeply nourishing. Feel the difference tradition makes.
• •Step back in time and into our blooming fields. Join us at 1818 Farms for a hands-on flower workshop where you'll learn the art of arranging seasonal blooms, straight from our historic Mooresville farm. Connect with nature, learn a new skill, and take a piece of the farm's beauty home with you.
• •Meet Sweet Pea, one of the beloved faces of 1818 Farms! Life here is about cherishing these simple moments and the gentle creatures who share our land. Our commitment to natural living and quality craftsmanship is inspired every day by our flock. #1818Farms #FarmLife #HandmadeGoodness #BabydollSheep
• •Rooted in the historic soil of Mooresville, Alabama, 1818 Farms is more than just a place – it's a return to 'life the way it used to be.' We believe in the power of handmade, the wisdom of tradition, and the joy of community. From our family to yours, we share products born from the land and crafted with care.
• •Bringing the Farm to You: Simple Joys & Seasonal News from 1818 Farms 🐑🌸