Brand Tone

efficient, direct, and value-oriented

Brand Values

• •Speed and Reliability
• •Trustworthiness
• •Value for Money
• •Wide Selection

Best Practices

• •Prioritize Action and Efficiency: Use strong, active verbs. Keep sentences short and to the point. Focus on what the product does and how quickly the customer can get it. Avoid elaborate stories and focus on benefits and logistics.
• •Lead with Value: Always highlight the price, discount, or deal. Make terms like "Fair Price," "Bargain," and "Deal" a consistent part of the vocabulary, especially in headlines and call-to-actions.
• •Be Direct and Factual: Use clear, unambiguous language. For product descriptions, list key stats like grams of protein, key ingredients, and serving sizes prominently. The tone should be informative, not conversational.
• •Reinforce the "Speed" Metaphor: Subtly incorporate the concepts of speed, velocity, and efficiency in the copy where appropriate (e.g., "fast-absorbing," "quick results," "high-speed delivery"), directly tying back to the brand name "180kmh."
• •Maintain a Trustworthy Foundation: Consistently mention the years in business (since 2008), customer review scores, and satisfaction guarantees. This data-driven approach to building trust aligns perfectly with the brand's direct and no-frills tone.

Social Perception

The public and customers perceive 180kmh.de as a highly reliable, fast, and no-frills online retailer for sports supplements. It's seen as a serious and established player, primarily valued for transactional efficiency rather than emotional connection.

Copy Examples

• •Your Goal, Our Fuel. Top-brand supplements delivered at 180kmh. Order by 2 PM, we ship today.
• •Pure Whey Isolate. 25g of protein per serving to support muscle growth and recovery. No fillers, just results. Fast-absorbing for post-workout. Add to cart for next-day delivery.
• •Deal of the Week: 20% Off All Optimum Nutrition + Same-Day Shipping.
• •Smart Deals, Same Quality. Top supplements with short best-before dates at unbeatable prices. Tested and approved. Stock up and save.
• •Your order is confirmed. Get ready—we're processing it at 180kmh speed. You'll receive your tracking number within the hour.