Tono de Marca

Motivational & Empowering, Performance-Focused, Confident & Energetic, Quality-Conscious, Modern & Stylish

Valores de Marca

• •Performance
• •Quality
• •Style
• •Comfort
• •Empowerment
• •Durability

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., motivational, energetic, confident), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and features around how they empower, support, or improve the customer's experience and performance. Make the customer the hero of their fitness journey.
• •Use Strong Verbs and Active Voice: Employ dynamic action words that convey energy and proactivity (e.g., "conquer," "elevate," "unleash," "drive," "achieve") to reinforce the performance-oriented nature of the brand.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements used in marketing materials and on social media. Images of empowerment and achievement should be paired with equally inspiring text.
• •Be Authentic and Consistent Across Platforms: Whether it's an Instagram caption, a Facebook post, an email newsletter, or (eventually) website copy, the core brand tone should remain recognizable and consistent to build trust and brand recall. Avoid drastic shifts in language or style.

Percepción Social

Emerging Brand, Fitness-Oriented Audience, Aspirational, International Reach (Potential)

Ejemplos de Copy

• •Headline: AROBIK: Engineer Your Evolution. Body: Don't just work out. Evolve. Our premium activewear is crafted for peak performance and unmatched style, empowering you to break barriers and redefine your limits. Feel the difference. See the results. Call to Action: Shop Now & Unleash Your Strength.
• •Headline: Style That Performs. Comfort That Endures. Body: Why choose? AROBIK delivers high-performance activewear that moves with you, breathes with you, and empowers every stride, stretch, and jump. Elevate your workout wardrobe with pieces that work as hard as you do. Call to Action: Discover Your Fit.
• •Headline: Beyond the Gym. Beyond Limits. AROBIK. Body: Your active life demands more. We deliver. AROBIK sportswear blends cutting-edge design with superior comfort and durability, so you can conquer your goals, from the street to the summit. Call to Action: Gear Up for Greatness.
• •Headline: Feel the Power of Premium. Body: Experience AROBIK. Crafted from high-quality, breathable fabrics, our activewear is designed to support your toughest workouts and inspire your boldest moves. It’s not just clothing, it’s fuel for your ambition. Call to Action: Explore The Collection.
• •Headline: Own Your Energy. Define Your Style. Body: Step into your power with AROBIK. Our latest collection features bold designs and an impeccable fit, giving you the confidence to perform at your best and look incredible doing it. Ready to make a statement? Call to Action: Shop New Arrivals.