Brand Tone

Aspirational & Elegant, Practical & Value-Oriented, Direct & Informative, Enthusiastic & Engaging (TikTok)

Brand Values

• •Quality
• •Design & Elegance
• •Customer Satisfaction
• •Affordability & Value
• •Variety & Versatility

Best Practices

• •Prioritize "Elegant Practicality": Consistently balance aspirational language with terms that highlight usability and value.
• •Adapt to the Platform, Maintain Core Values: While TikTok copy can be more informal and trend-driven.
• •Focus on Benefits, Not Just Features: Explain the benefit, link design to emotion.
• •Incorporate Customer Language (Authentically): Use positive phrases and sentiments from genuine customer reviews.
• •Maintain Brand Voice: Ensure consistency across all copy, from website descriptions to social media posts.

Social Perception

Trusted for Quality and Design, Associated with Good Value, Positive Customer Feedback, Factory Direct Appeal (TikTok)

Copy Examples

• •Find your new favorite set now!
• •Visit oceankaka.pk for great deals!
• •Tap to shop our factory sale!
• •Explore durable and stylish sets today.
• •Discover beautiful melamine dinnerware at Ocean Kaka!