Tono de Marca

Aspirational & Elegant, Practical & Value-Oriented, Direct & Informative, Enthusiastic & Engaging (TikTok)

Valores de Marca

• •Quality
• •Design & Elegance
• •Customer Satisfaction
• •Affordability & Value
• •Variety & Versatility

Mejores Prácticas

• •Prioritize "Elegant Practicality": Consistently balance aspirational language with terms that highlight usability and value.
• •Adapt to the Platform, Maintain Core Values: While TikTok copy can be more informal and trend-driven.
• •Focus on Benefits, Not Just Features: Explain the benefit, link design to emotion.
• •Incorporate Customer Language (Authentically): Use positive phrases and sentiments from genuine customer reviews.
• •Maintain Brand Voice: Ensure consistency across all copy, from website descriptions to social media posts.

Percepción Social

Trusted for Quality and Design, Associated with Good Value, Positive Customer Feedback, Factory Direct Appeal (TikTok)

Ejemplos de Copy

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