Brand Tone

aspirational, sophisticated, and welcoming, with a playful and trendy element

Brand Values

• •Quality & Expertise
• •Holistic Beauty & Relaxation
• •Client Empowerment & Confidence
• •Customer-Centricity
• •Community & Doing Good
• •Modern & Trendy

Best Practices

• •Emphasize Transformation and Confidence: Consistently use language that speaks to the positive change and empowerment clients experience (e.g., "reveal your radiance," "step into your confidence," "unveil a new you").
• •Maintain a Sophisticated yet Welcoming Voice: Combine elegant and descriptive language for services with warm, inviting phrases that make clients feel comfortable and valued.
• •Highlight Expertise and Quality: Regularly mention the skill of the stylists, the quality of products used (e.g., "vegan," "non-toxic," "premium"), and the bespoke nature of the services.
• •Showcase the "One-Stop Shop" Convenience: Remind clients that they can fulfill all their beauty needs in one luxurious and relaxing location.
• •Incorporate a Touch of Playfulness and Trendiness (especially on platforms like TikTok): Use current slang or trending audio where appropriate, showcase fun behind-the-scenes moments, and engage with followers in a lighthearted manner, while still aligning with the overall sophisticated feel.

Social Perception

high-quality, professional, and comprehensive beauty salon. It's seen as a place for pampering and achieving a "complete makeover." The "one-stop shop" aspect is a significant positive perception. The brand is associated with luxury and feeling rejuvenated.

Copy Examples

• •Step into 176Avenue, where your beauty journey unfolds. From transformative hair artistry to meticulous nail designs, discover your most radiant self in an oasis of luxury and care. Book your escape today.
• •More than just a salon, 176Avenue is your partner in confidence. Our expert stylists and therapists are dedicated to enhancing your natural beauty, leaving you feeling empowered and ready to conquer the world. Feel good, do good.
• •Unlock a new era of you. At 176Avenue, we blend the latest trends with timeless techniques to craft your perfect look. Hair, nails, lashes, and beyond – all your beauty aspirations, all in one place. #176AvenueGlowUp
• •Indulge in the 176Avenue experience: Where skill meets serenity. Our internationally certified team awaits to pamper you with top-tier services designed for your ultimate relaxation and rejuvenation. Because you deserve it.
• •Ready for a refresh? From vibrant balayage to dreamy lash extensions, 176Avenue is your destination for a head-to-toe transformation. Join our community of beauties who choose to look good, feel good, and do good. Visit us at Bangsar or KLGCC.