Brand Tone

Promotional and Direct, Informative (Product-Focused), Value-Oriented, Accessible

Brand Values

• •Variety/Convenience
• •Value for Money
• •Novelty/Trends
• •Practicality

Best Practices

• •Stay Direct and Clear: Use simple, straightforward language (in Portuguese for the target audience). Get to the point quickly, highlighting the main benefit or offer.
• •Emphasize Value and Practicality: Consistently mention special offers, discounts, and the practical benefits of the products. Use terms like "oferta," "promoção," "prático," "fácil de usar."
• •Maintain Visual-Text Congruency: Ensure the copy directly relates to the product shown in images or videos. If it's a new item, label it as "novidade." If it's on sale, make that clear.
• •Use a Friendly and Accessible Approach: While promotional, the tone should remain approachable. Use emojis appropriately to add a touch of friendliness, common in Brazilian online retail.
• •Consistent Calls to Action: Always include clear calls to action (e.g., "Compre agora," "Clique e confira," "Visite nosso site") to guide the user to the next step, reinforcing the sales-driven nature of the communication.

Social Perception

General E-commerce Retailer, Discount-Oriented, Brazilian Focus

Copy Examples

• •Your routine just got an upgrade! ✨ Discover the [Product Name] – innovative, practical, and at a price that fits your budget. Click and get yours now! #LojasLomEU #Novidades #Tecnologia
• •Transform your home into a cozier space! 🏡 The new [Product Name] adds that special touch you were looking for. Amazing prices and style? We have it! #CasaLomEU #Decoração #OfertaEspecial
• •Less work in the kitchen, more time for you! 😉 The [Product Name] is the practical solution you needed. See how easy it is to use in our video! #CozinhaPrática #LomEUFacilita #Utilidades
• •Don't miss out! 🔥 Unbeatable offers on hundreds of products for your day-to-day. Lojas LomEU has everything you need, with the quality and price you deserve! Visit our site! #PromoçãoLomEU #Achadinhos #Variedade
• •The weekend is here and so are the Lojas LomEU deals! 🤩 Everything you need to enjoy your days off even more. Run to our website – limited stock! #FimDeSemanaLomEU #Descontos #Aproveite