Brand Tone

Aspirational, Elegant, Quality-Focused, Helpful, Customer-Centric, Accessible, Affordable, Modern, and Trendy

Brand Values

• •Quality
• •Style & Aesthetics
• •Customer Satisfaction
• •Accessibility
• •Passion for Home

Best Practices

• •Prioritize 'You' Statements: Focus on the customer's needs, desires, and how the products benefit them (e.g., 'Your home should be a reflection of your personal style,' 'help you create a space that you love').
• •Maintain a Positive and Inviting Tone: Even when discussing practicalities like shipping or returns, ensure the language is helpful, reassuring, and customer-centric.
• •Use aspirational and elegant language to describe products and inspire customers.
• •Emphasize quality craftsmanship and durable products in descriptions and marketing materials.
• •Highlight exceptional customer service and a customer-centric approach in all communications.

Social Perception

Positive, focusing on quality, style, exceptional customer service, and reliable delivery. Customers perceive the brand as offering good value for money with realistic and durable products.

Copy Examples

• •Discover our exquisite collection of artificial plants and flowers, designed to bring everlasting beauty to your home.
• •Create a stunning and stylish living space with our high-quality home decor, crafted with passion and precision.
• •At Decor Trading, customer satisfaction is our top priority. Our team is here to help you find the perfect pieces to express your unique style.
• •Transform your home into a sanctuary with our affordable and trendy home decor products, accessible to everyone.
• •Elevate your outdoor living experience with our durable and stylish outdoor furnishings, designed for lasting comfort and elegance.