Brand Tone

Friendly, Passionate, Personal, and Appreciative

Brand Values

• •Hand craftsmanship & Quality
• •Cultural Appreciation
• •Customer Connection & Satisfaction
• •Empowerment & Beauty
• •Personal Passion & Family Support

Best Practices

• •Always Lead with Passion and Positivity: Infuse copy with genuine enthusiasm for the products, the creative process, and the joy they can bring to customers. Use uplifting and warm language.
• •Emphasize the "Handmade" and "Personal Touch": Consistently remind the audience that pieces are crafted by a real person (Cristina) with care and love. This reinforces uniqueness and authenticity.
• •Speak Directly and Inclusively: Use "you," "we," and "us" to create a conversational and welcoming feel. Acknowledge and appreciate the customer directly. Mentioning multilingual support where appropriate can also highlight inclusivity.
• •Connect to Values: Weave in brand values subtly – whether it's cultural inspiration, the desire to empower, or the joy of gifting. This builds a deeper connection beyond just the product.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and social media (which is generally colorful, detailed, and authentic). The words should feel like a natural extension of the brand's visual identity.

Social Perception

Customers and the public generally perceive Mis Bonito very positively. High-Quality & Beautiful Products, Good Service, Trustworthy & Gift-worthy, Personal & Authentic

Copy Examples

• •✨ Sparkle with a story! ✨ Each of our new [Earring Name] earrings is handcrafted with love and a sprinkle of [Cultural Inspiration, e.g., Mexican sunshine], just for you. We pour our passion into every bead, hoping they make you feel as vibrant and unique as you truly are. Tap to shop and let your inner light shine! #MisBonito #HandmadeJewelry #UniqueAccessories #WearYourStory #SupportSmallBusiness
• •Fall in love with details that speak to your heart. ❤️ Our [Collection Name] is a celebration of [Value, e.g., bohemian spirit / vibrant culture], designed to make you feel confident and beautiful every day. Cristina, our founder, lovingly creates each piece, hoping to share a little piece of her passion with you. Discover the collection and find your new favorite! Shop now: [Link] #MisBonitoAccessories #HandmadeWithLove #JewelryAddict #GiftIdeas #FeelBeautiful
• •Welcome to Mis Bonito! We're so glad you're here. 🥰 Discover unique, handmade jewelry, crafted with passion and designed to make you shine. Each piece tells a story – let us help you tell yours. [Shop Now Button]
• •Stack 'em up! 😍 Getting creative with our favorite Miyuki bracelets today. Which combo is your vibe? Let us know in the comments! 👇 Remember, each one is handmade with care by Cristina, right here in Winnipeg! 🇨🇦 #MisBonito #TikTokJewelry #HandmadeBracelets #ArmCandy #SupportHandmade #ColorfulJewelry #WinnipegSmallBiz
• •Hello [Customer Name], just a little note from Cristina and the Mis Bonito family! We've been busy creating some beautiful new treasures we think you'll adore. Inspired by [Inspiration, e.g., the changing seasons / a recent trip], these pieces are made with the same love and attention to detail you expect from us. We hope they bring a smile to your face and a touch of sparkle to your day. ✨ [Link to New Arrivals] Thank you for being part of our journey!